MC Questions Chapter 15

oscar.windhorst
Quiz by oscar.windhorst, updated more than 1 year ago
oscar.windhorst
Created by oscar.windhorst about 6 years ago
20
0

Description

MC vragen door Glenn Mulder. Trots op die jongen!

Resource summary

Question 1

Question
1. Which of the following is not a PR discipline?
Answer
  • a. Internal PR
  • b. Public affairs
  • c. Marketing PR
  • d. External PR

Question 2

Question
2. Which of the disciplines is not the responsibility of the staff members?
Answer
  • a. Marketing PR
  • b. Public affairs
  • c. Internal communication
  • d. Financial PR

Question 3

Question
3. why is awareness and image not important in the financial world?
Answer
  • a. Companies must prevent damage to their reputation
  • b. Companies with plans for a quotation on the stock exchange that have low awareness
  • c. Shareholders should be prepared to support a company morally
  • d. To be transparent for other companies

Question 4

Question
4. What is not a task in marketing PR?
Answer
  • a. Celebrating special events
  • b. Strong advertising campaign
  • c. Bonding with the target group
  • d. Introducing a new product or service

Question 5

Question
5. What is not an PR task?
Answer
  • a. Spreading out new about existing products
  • b. Ghost writing
  • c. Initiating viral marketing communication
  • d. Lobbying

Question 6

Question
6. What is not a criteria of a press release?
Answer
  • a. Persuasion
  • b. Originality
  • c. Interest
  • d. Topicality

Question 7

Question
7. What is established first in the PR plan?
Answer
  • a. PR objectives
  • b. establishing budget
  • c. selection of publics
  • d. PR strategy

Question 8

Question
8. Which of the following types of problem is NOT suited for PR?
Answer
  • a. a relationship does not bring about the expected results
  • b. it is impossible to achieve a positive relationship with another company
  • c. the behaviour shown by a brand does not lead to the expected respons
  • d. there’s not aimed at the right target group

Question 9

Question
9. Which of the following is not a task of PR?
Answer
  • a. to give the target group information about the objectives of a company
  • b. To try track the societal changes of pressure groups
  • c. chose the right target group
  • d. Try to anticipate with upcoming developments

Question 10

Question
10. What type of communication is more important?
Answer
  • a. Internal
  • b. External
  • c. Both equally important
  • d. Both are not important

Question 11

Question
11. What is not an objective of internal communication?
Answer
  • a. create an adequate communication structure
  • b. having good contact with the shareholders
  • c. to improve the internal image of the company
  • d. the develop individual communication skills

Question 12

Question
12. What is cohesion-orientated communication aimed at?
Answer
  • a. communication that has to do with human aspects
  • b. it Is orientated at information related to the totality of the organization
  • c. it is about the ‘what’ and the ‘how’ of work.
  • d. All above answers are correct

Question 13

Question
13. What includes the external target groups?
Answer
  • a. shareholders
  • b. related companies
  • c. trade unions
  • d. all above answers are correct

Question 14

Question
14. As far as work methods are concerned, which other form of communication is PR largely similar to?
Answer
  • a. direct marketing
  • b. indirect marketing
  • c. it is not similar to one of the answers above
  • d. it is similar to both direct and indirect marketing

Question 15

Question
15. The result of communication, customer orientation, social responsibility and the quality of products is called:
Answer
  • a. Trade unions
  • b. Front office
  • c. Reputation management
  • d. External strategy

Question 16

Question
16. What do you call the closed part of a company?
Answer
  • a. Back office
  • b. The PR department
  • c. Lobby
  • d. Cafeteria

Question 17

Question
17. Why is internal branding important?
Answer
  • a. It will enhance the productivity
  • b. Target groups have direct contact with the employees
  • c. A critical journalist may be allowed a peek behind the scenes
  • d. For defending the interests of a company or brand

Question 18

Question
18. Which form of reputation management fits attraction, prestige and status?
Answer
  • a. Tactical-defensive
  • b. Strategic-defensive
  • c. Tactical-assertive
  • d. Strategic-assertive

Question 19

Question
19. To provide knowledge and insight to target groups is used in:
Answer
  • a. Reputation management
  • b. Information extension
  • c. Assertive management
  • d. Brand recognition

Question 20

Question
20. PR campaigns may be used to get important social and societal questions onto the public. Which form of information extension fits best?
Answer
  • a. Educational information extension
  • b. Informative information extension
  • c. Persuasive information extension
  • d. All of the above
  • e. Michiel is going to Shanghai. Lucky boy
Show full summary Hide full summary

Similar

How accounting is recorded
rachaellouise18
foundation of economics
09serukenyahol
Quiz: Money
Cristina Cabal
INCLUDE strategy
Mona Ali
MONEY
Judyt
Decimals L1
Lee Holness
Decimals
Lee Holness
Underlying Economic Problems contributed to the Wall Street Crash
izzykersley01
Can money buy happiness?
Kaloyan Mihalev
THE ECONOMIC CIRCUIT
Stephen I. Ternyik
1st Lecture: The 3 Esof Sustainability
Roxanne V Springman