Social Media Guideline Quiz

LoMeyer
Quiz by LoMeyer, updated more than 1 year ago
LoMeyer
Created by LoMeyer over 6 years ago
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Description

Social Media Guideline Quiz

Resource summary

Question 1

Question
Who can post on behalf of Kimberly-Clark and their brands?
Answer
  • Outside agencies
  • Brand team
  • Community Managers
  • All of the above

Question 2

Question
In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
Answer
  • Graphic or excessive violence, or threats of such
  • Discriminatory, harassing or retaliatory activities
  • Exploitive or gratuitous sex
  • Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
  • Discussion and/or glorification of illegal activities
  • Content considered generally to be in bad taste
  • Content that discloses confidential, proprietary or trade secret information belonging to K-C
  • All of the above

Question 3

Question
Persons under the age of 13 can leave comments/content on K-C branded social pages.
Answer
  • True
  • False

Question 4

Question
Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
Answer
  • True
  • False

Question 5

Question
What type of posts should be hidden from our social space? (check all that apply)
Answer
  • Profanity, perverted, vulgar, or pornographic language
  • Harmful or misleading information
  • Posts with a clear intention to sell or promote another product or service
  • Photo of cute babies
  • Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
  • Personally identifiable information
  • Negative comments
  • Any content that includes sending spam or phishing

Question 6

Question
In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
Answer
  • True
  • False

Question 7

Question
K-C’s preference is that every single post includes transparent disclosure.
Answer
  • True
  • False

Question 8

Question
Community Managers can edit any content that has already been posted.
Answer
  • True
  • False

Question 9

Question
Community Managers may request any personal, or personally identifiable, information from consumers through social media.
Answer
  • True
  • False

Question 10

Question
Is private messaging allowed through our branded social media programs?
Answer
  • Yes
  • No

Question 11

Question
The Community Manager should always steer negative social complaints offline.
Answer
  • True
  • False

Question 12

Question
How do you decide what posts should be escalated? (Select the best possible answer)
Answer
  • Use your best judgement
  • Ask your lead
  • Through the escalation decision tree
  • All posts should be escalated

Question 13

Question
K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
Answer
  • True
  • False

Question 14

Question
YouTube is used primarily for embedded and hosted videos.
Answer
  • True
  • False

Question 15

Question
What comments/posts should Community Managers respond to? (check all that apply)
Answer
  • Everything!
  • Product inquiry
  • Product complaint
  • All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
  • Follower conversations
  • Photos on our timelines
  • Photos in threads

Question 16

Question
What should you look for when following back on Twitter?
Answer
  • Must have a profile photo
  • 50 followers or more
  • Whether or not the account uses profanity and or graphic photos
  • If the user is an ABDL
  • All of the above

Question 17

Question
How responsive should the Community Manager's comments be?
Answer
  • 10 minutes or less
  • 15 minutes or less
  • 20 minutes or less
  • 30 minutes or less

Question 18

Question
Can Instagram posts be made from personal devices?
Answer
  • Yes
  • No

Question 19

Question
What can the Community Manager retweet?
Answer
  • Any tweet
  • Tweets from just our followers
  • A tweet from a K-C partner or blogger, and anything pre-approved by the agency
  • None of the above

Question 20

Question
Can K-C employees leave reviews on our products?
Answer
  • Yes
  • No
  • Yes, but only if they disclose that they are a K-C employee and their opinions are their own
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