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Question 1
Question
Who can post on behalf of Kimberly-Clark and their brands?
Answer
-
Outside agencies
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Brand team
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Community Managers
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All of the above
Question 2
Question
In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
Answer
-
Graphic or excessive violence, or threats of such
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Discriminatory, harassing or retaliatory activities
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Exploitive or gratuitous sex
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Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
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Discussion and/or glorification of illegal activities
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Content considered generally to be in bad taste
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Content that discloses confidential, proprietary or trade secret information belonging to K-C
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All of the above
Question 3
Question
Persons under the age of 13 can leave comments/content on K-C branded social pages.
Answer
- True
- False
Question 4
Question
Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
Answer
- True
- False
Question 5
Question
What type of posts should be hidden from our social space? (check all that apply)
Answer
-
Profanity, perverted, vulgar, or pornographic language
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Harmful or misleading information
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Posts with a clear intention to sell or promote another product or service
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Photo of cute babies
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Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
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Personally identifiable information
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Negative comments
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Any content that includes sending spam or phishing
Question 6
Question
In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
Answer
- True
- False
Question 7
Question
K-C’s preference is that every single post includes transparent disclosure.
Answer
- True
- False
Question 8
Question
Community Managers can edit any content that has already been posted.
Answer
- True
- False
Question 9
Question
Community Managers may request any personal, or personally identifiable, information from consumers through social media.
Answer
- True
- False
Question 10
Question
Is private messaging allowed through our branded social media programs?
Answer
-
Yes
-
No
Question 11
Question
The Community Manager should always steer negative social complaints offline.
Answer
- True
- False
Question 12
Question
How do you decide what posts should be escalated? (Select the best possible answer)
Answer
-
Use your best judgement
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Ask your lead
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Through the escalation decision tree
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All posts should be escalated
Question 13
Question
K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
Answer
- True
- False
Question 14
Question
YouTube is used primarily for embedded and hosted videos.
Answer
- True
- False
Question 15
Question
What comments/posts should Community Managers respond to? (check all that apply)
Answer
-
Everything!
-
Product inquiry
-
Product complaint
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All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
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Follower conversations
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Photos on our timelines
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Photos in threads
Question 16
Question
What should you look for when following back on Twitter?
Answer
-
Must have a profile photo
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50 followers or more
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Whether or not the account uses profanity and or graphic photos
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If the user is an ABDL
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All of the above
Question 17
Question
How responsive should the Community Manager's comments be?
Answer
-
10 minutes or less
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15 minutes or less
-
20 minutes or less
-
30 minutes or less
Question 18
Question
Can Instagram posts be made from personal devices?
Answer
-
Yes
-
No
Question 19
Question
What can the Community Manager retweet?
Answer
-
Any tweet
-
Tweets from just our followers
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A tweet from a K-C partner or blogger, and anything pre-approved by the agency
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None of the above
Question 20
Question
Can K-C employees leave reviews on our products?
Answer
-
Yes
-
No
-
Yes, but only if they disclose that they are a K-C employee and their opinions are their own
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