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NPDP Exam Question Simulator
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Questions in this quiz (90)
1__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.
- AResponder
- BDefender
- CAnalyzer
- DReactor
2What quantitative market research tool should be used to identify a gap in the products offered to a market?
- ASecondary research
- BLead users
- CAny appropriate multivariate technique
- DOn-line forums
3Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?
- ARisk versus reward
- BNet present value versus return on investment
- CCost versus benefit
- DEase versus attractiveness
4Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include __________.
- AFinancial statements
- BYes or no decisions
- CThe highs and lows of impact and probability
- DGo, kill, hold, recycle decisions
5Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?
- AIntroduction
- BGrowth
- CMaturity
- DDecline
6One of the most commonly referred to success factors, relating to team formation, for product development projects is __________.
- ACross-functional representation
- BLots of creative team members
- CA strong project leader
- DTeam members who enjoy each other’s’ company
7When developing metrics for a company, which of the following is a consideration in this process?
- AThe scope of the measurement (e.g. business unit-wide, project-wide)
- BThe time-frame of the measurement (e.g. past results, current performance)
- CThe audience for the measurement (e.g. executives, middle managers)
- DAll of the above
8Who should be involved in the application of scoring new product opportunities?
- AA cross-functional team
- BOnly the marketing manager
- COnly the new product manager
- DOnly the Chief Executive
9A company has decided on a name for its new product. The company has done an extensive search and has established that no other company or product is using this name. What form of Intellectual Property right should that company apply for to register the name?
- APatent
- BTrademark
- CCopyright
- DTrade secret
10Who is responsible for the strategic results of a new product development process in an organization?
- AStage-Gate manager
- BChief executive
- CProcess owner
- DScrum manager
11Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and the __________.
- AStakeholders
- BProject manager
- CProduct owner
- DProduct champion
12In sustainable development to abbreviation D4E stands for __________.
- ADesign for Extinction
- BDevelopment for the Environment
- CDesign for Evolution
- DDesign for the Environment
13SWOT analysis can be used for ideation. What does SWOT address?
- AStrengths, weaknesses, opportunities, and threats
- BStrategy, willingness, organization, and teamwork
- CStrategy, weakness, organization, and threat
- DStrengths, willingness, opportunities, and teamwork
14Secondary research should be conducted __________.
- AMainly during the late stages of a project
- BWhen ethnographic research cannot be conducted
- CBefore primary research
- DAfter primary research
15In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?
- ALow market risk, low technology risk
- BLow market risk, high technology risk
- CHigh market risk, low technology risk
- DHigh market risk, high technology risk
16Most product development activity is focused on__________.
- ANew brands
- BLine extensions
- CDerivatives and product improvement
- DNew to world products
17A unit of work small enough to be completed by the team in one sprint iteration is called?
- AProduct backlog item
- BScrum
- CConcept evaluation
- DTPS
18The primary benefit of a Focus Group in marketing research is __________.
- AThe ability to develop broad insights
- BLow cost
- CEase of execution
- DDeep insights
19Elements of cost include all of the following except __________.
- AFixed costs
- BVariable costs
- CCapital costs
- DRecurring costs
20A value proposition should focus on __________, not __________.
- AFeatures, benefits
- BBenefits, costs
- CRevenue, costs
- DBenefits, features
21A platform strategy is defined as _____?
- AA common marketing plan for a series of products
- BA common manufacturing system for a range of products
- CA set of system and interfaces thaht form a common structure from which a stream of derivative products can be effectively developed and manufactured
- DA strategy thaht connects marketing, technology and manufacturing
22A corporate vision is ____.
- AA NPD project goal
- BA philosphy statement about the beliefs of the company
- CA set of values
- DA picture of some desired future state that the orgnization hopes to obtain
23Mission statements helps organizations to ____.
- AFocus people and resources
- BInitiate ideas
- CPlan to product launch
- DBorrow capital at a low rate
24A strategy can be dfined as ____.
- AA organisation's philosophy
- BA company's game plan for achievieng its long-term objectives
- CAn organisation's new product development plan
- DThe organisation's values statement
25You are leading the strategic planning process for a horticultural company that is developing a new apple cultivar. A key element of the company's strategic planning is optimization of revenue from intellectual property. What specific form of intellectual property protection would you follow in this case?
- APlant variety rights
- BTrademarking
- CPatenting
- DCopyrighting
26Who is responsible for setting the corporate and business strategy?
- AProcess management
- BSenior management
- CThe stakeholders
- DThe board of directors
27Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?
- AGrowth stage
- BEmbryonic stage
- CMaturity stage
- DLaggard
28A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:
- ALine extension
- BTechnology
- CPlatform
- DMarketing
29Which of the following strategies is most likely to have a strong emphasis on technology?
- ARoutine
- BArchitectural
- CRadical
- DBoth B and C
30In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?
- ATake as much profit from the product as possible
- BSell the product while it is still making money
- CCarry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
- DMake significaant investment in product improvements
31A weakness of NPV method for assesing projects in portfolio management is that:
- AProjects cannot be rank ordered
- BNPV doesn't allow for resource allocation
- CTools for calculating NPV are not readily available
- DIt is difficult to detemine accurate cash flow data for projects, especially early in the development process
32Allocating resources across a set of projects to optimize performance is knowne as:
- AValue maximization
- BProfit seeking
- CRationalization
- DPruning
33"Top-down" and "bottom-up" are ways to think about:
- AForecasting
- BLeadership
- CConnecting customers with the orgasation
- DLinking strategy and the product portfolio
34You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?
- ATell the reams no to develop any new products
- BGive each team the same amount of money and ask them to proceed with development
- CEstablish a portfolio management process
- DApprove proects that cost less than $500K to develop
35In evaluation product opportunities, which of the following is a financial method for evalutaion?
- AStrategic alligment
- BReturn of investment
- CTechnical feasibility
- DTime to market
36In evaluating product opportnities, which of the folllowing is a non-financial method for evalutaion?
- ALevel of risk
- BNet present value
- CPayback period
- DInternal rate of return
37Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?
- APass/fail evaluation
- BFinancial analysis
- CAsk boss to do it
- DDetailed scoring of each idea against strategic criteria
38Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?
- ASupport from the chief executive
- BAlignment with the company's new product strategy
- CSufficient marketing budget
- DSufficient manufacturing capability
39Which of the following statement best represents the relationship between the number of projects that engineers are working on and their productivity?
- AEngineers get more productive the more projects they work on
- BEngineers work just as well on five projects as they do on one
- CAssigning engineers to more than two projects starts to reduce their productivity
- DIt it best to have engineers each work on just one project
40Jane has been evaluating the state of the innovation portfolio at ACME Bricks and Construcion. Several simultaneous projects use the same set of product development experts. Moreover, many of thse projects are being delayed and compete with other business priorities. What critical aspect of portfolio management Jane loo at to adress these issues?
- AResource allocation
- BProject flow
- CAgile project development
- DStrategy execution
41Mary works as a product development engineer at an automotice parts supplier. Her boss has been complaining about the long lead time in getting new products to market. He belives that the iterative changes, inherent in most of the new products, could be carried out much more efficiently. What type of product development process would you suggest that Mary recommend to her boss to reduce time to market?
- AWaterfall
- BIntegrated
- CAgile
- DStage-Gate
42In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.
- AConcept generation
- BThe fuzzy fornt end
- CBusiness case development
- DConcept evaluation
43The sing of a mature product development process within an organization is the ability of the orgnization to:
- AInclude and integrate stakeholders and senior management throughout the development process
- BUse iterative and risk-limiting steps to facilitate effective and efficient new product development
- CContinously fill the pipeline with new products
- DDevelop its own best practices from the various models and experiences
44The first step in the classic waterfall process is requirements. The last step is known as:
- ADevelopment
- BMaintenance
- CVerification
- DImplementation
45Key element of Agile new product process includes the scrum, the scrum master, the scrum team, the spring, the product backlog, and:
- AStakeholders
- BProject manager
- CProduct owner
- DProduct champion
46A company is developing a product thst is basically a realtively simple line extension of existing products. I knows the market well and the risks associated with product failure are low. What type of Stage-Gate process would be most likely appropriate for this development
- AA 5-stage process with heavy emphasis on initial business analysis
- BA 5-stage process with significant market reaserch research built into the decision-making
- CA relatively short 3-stage process focusing on speed to market
- DA 3-stage process with a strong emphasis on pre-launch test test marketing
47The process desgned to build a product through a series of fixedlength iterations givining teams a framework for shipping software on a regular cadence is called:
- ASprint
- BLean
- CScrum
- DAgile
48Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:
- AFinancial statements
- BYes or no decisions
- CThe highs and lows of impact and propability
- DGo, kill, hold, recycle decisions
49Lean processes are focued primarly on:
- APutting more discipline into processes
- BMaking processes more Agile
- CRemoving waste
- DEncouraging cross-functional integration
50The framework, functions, and processes that guide activities in project, program and portfolio management and provide guidance, decision making and oversight is called:
- AGovernance
- BProject management
- CTeam leadership
- DGeneral management
51Product design specifications are primarly intended to:
- ATranslate qualitative design features into quantitative parameteres
- BIndentify the core benefit of product
- CIdentify customer needs
- DList the tangible features of a product
52The House of Quality relates the voice of the customer to the voice of:
- AMarketing
- BAdvertising
- CEngineering
- DManufacturing
53Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?
- AMind-mapping
- BBrainstorming
- CBrainwriting
- DDelphi technique
54The creative process of generating and communicating new ideas where and idea is basic element of thought that can be visual, concrete or abstract is termed:
- AMarket research
- BIdeation
- CConcept development
- DMind-mapping
55The product design specifications must use a set of metrics to ensure they are met during the desing work. Suppose you are designing a new automobile. Which of the following is an acceeptable product design metric:
- AThe seats are comfortable
- BThe car accelerates from 0 to 60 miles per hour in less than 6 seconds
- CThe towting capacity is adequate for most people to use a boat trailer
- DThere are a wide range of colors and fabrics available for the interior
56SCAMPER is an ideation technique that uses word stimuli including:
- AAdapt, put to another use
- BSubstitute, combine, modify
- CReverse, eliminate
- DAll of the above
57The product concept description should include which three elements?
- ACustomer needs, enviromental factos, customer use reports
- BQualitative descrption, quantitative parameters nad technical deliverables
- CCore benefits, tangible attributes and augmented features
- DCompetitive benchmark, concept description, qualitative measures
58What is the pattern in TRIZ problem-solving matrix:
- AIndentify the specific problem first, then the general problem and identify a general solution before a specific solution
- BIdentify the specific problem first, test a solution with a targeted customer group, generate more prototypes, select speciic solution
- CFirst use a general problem with general solution, then select the specific problem to solve
- DIdentify a cross-functional team that can test various product solutions with customers and select the highest rated solution
59Jack is a consultant to a manufacturing company. He has been asked to evauate the components and parts of the product as well as the whole desing (system view) and the method of assembly used (manual, automatic, fixed automation and robotic assembly). What specific design tool should Jack use?
- ADesign for manufacturing
- BDesign for assembly
- CDesign for functionality
- DDesign for life
60What specific design tool uses the following methods: Think-aloud laddering, Quantification Theory I (QTI), PLS analysis and Genetix and Fuzzy logic?
- ATaguchi
- BSix Sigma
- CKansei
- DTRIZ
61A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:
- AMarket testing
- BVoice of the customer
- CPortfolio management
- DSecondary market research
62During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.
- ALead user research
- BProduct use testing
- CSecondary research
- DQuality function deployment
63You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:
- AColor code the feature sets so that they are easily identified by the user
- BAdd fake sets of features to see if respondents identify the actual product features
- CRun a volumentric study of the most profitable product prototype to forecast sales
- DConduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
64Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:
- AQualitative research techniques
- BMultivariate research techniques
- CVoice od customer techniques
- DEthnographic research techniques
65Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?
- ASurvey research
- BVoice of the customer
- CSecondary market research
- DAll the above
66A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?
- AFocus group
- BIn-house alpha testing followed by beta testing
- CTest marketing
- DFactor analysis
67Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:
- APrimary research
- BSecondary research
- CQualititative research
- DQuantitative research
68The primary benefit of a focus group in marketing research is ____:
- AThe ability to develop broad insights
- BLow costs
- CEase of execution
- DDeep insights
69A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks: The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?
- AConsumer panels selected from the target age group
- BAlpha testing
- CEthical approval followed by consumer panels from the target age group
- DCrowdsourcing
70Social media is particularly good for reaching ____:
- APotential new customers
- BLead users
- CCustomers in foreign markets
- DThose needing customer service
71Ensuring that the right team principles are in place to promote performance is an aspect of a management role and is called ....:
- ATeam motivation
- BTeam development
- CProject management
- DSenior leadership
72The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:
- AProcess manager
- BProcess champion
- CProcess owner
- DProcess developer
73You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?
- ABetter tools to assist in all aspects of product innovation
- BAn improved product innovation process, used by all staff
- CDeveloping a culture of innobation
- DEncouraging senior managers to get more involved in product innovation
74The set of propoerties of the work enviroment, perceived directly or indirectly by employess to have a major effect on employee behavior, is termed:
- ACulture
- BEnviroment
- CClimate
- DOrganisational structure
75Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:
- AProduct manager
- BProject manager
- CGeneral manager
- DMarketing manager
76Which of the following best describes a team?
- AA group of individauls who meet regularly
- BPeople who enjoy doing the sam things
- CA group of people with a common purpose for which the hold themselves mutually accountable
- DA group of people appointed to complete a specific task
77Tuckman identified five stages of team development. What does the formming stage involve?
- ADeciding on team direction
- BBringing the team together and getting to know each other
- CAppointing a team leader
- DResolving differences among team members
78A functional team is best suited for which type of project?
- AHighly complex, requiring strong cross-disciplinary collaboration
- BProduct development that is totally new to the company
- CA project that demands total commitment from team members
- DRelatively simple product line extensions or improvements
79What type of assesment helps a team achieve increased communication during the work of the project?
- APersonality assesment, like the Myers-Briggs Type Indicator
- BWork style assesment, like DiSC
- CFunctional resource assesment as used in creating the project budget
- DProject portfolio management assesment
80A company has decided to embard on a high-risk project that is focued on the development of a product outside the traditional boundaries of company operation. What type of team structure would be modst suitable for this type of project?
- AAutonomous
- BLightweight
- CFunctional
- DAgile
81Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios. What important consideration has Jance failed to take into account?
- ASupport from senior management
- BThe company's manufacturing capability
- CThe export market potential
- DThe time to market
82You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?
- A600.000 units
- B700.000 units
- C800.000 units
- D900.000 units
83Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?
- AIt tells her how much money she has to invest in her new business
- BIt provides an indication of new business potential to pay off its short-term financial liabilities
- CIt provides a sound basis for calculating the return on investment of the new business
- DIt provides a basis for how much money she should seek to borrow from the bank
84In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?
- AA high level of capital expenditure is required, the product has long potential life cycle, and interest rates are high
- BA low level od capital expenditure is required, the product has long potential life cyckle and interest rates are hign
- CPotential profitability is high, the product has a log life cycle and interest are low
- DPotential profitability is high, the product has a short life cycle and interest rates are high
85Product management actions taken during the product life cycle are first determined by which of the following?
- ALife cycle assessment
- BSustainability plans
- CProduct, prices, promotion and plance
- DPhase of the product's life cycle
86In the introduction stage of the product life cycle, which of the following product pricing strategies is most commonly used?
- APenetration pricing
- BSkimming pricing
- CEither A or B
- DCompetitive pricing
87What types of consumer is most likely to purchase a product in ist introduction stage?
- ALaggards
- BEarly adopters
- CInnovators
- DEarly majority
88Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle. What strategy should Jack adopt?
- ASeek to reduce costs and continue to sell to a loyal market
- BRejuvenate the product by adding new features and finding new users
- CDiscontinue the product
- DAny od A, B or C
89In the management of product portfolio, it is important to:
- AHave a good mix of products across the introduction, growth and maturity stages of the product life cycle
- BFocus strongly on products in the introduction and growth stages of the product lige cycle
- CPlace significant emphasis on the product in the maturity stage of the product life cycle
- DPlace significant emphasis on products in the growth and maturity steges of the product life cycle
90A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:
- ARollout strategy
- BBeachhead strategy
- CMarket testing
- DMarket expansion
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- NPDP Exam Practice Questions from https://www.pdma.org/page/NPDP_practice_Qs
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- Marcin Zawisza
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