A2 Media: Genre Theory

[blank_start]Gledhill[blank_end]: "Difference between [blank_start]genres[blank_end] meant different [blank_start]audiences[blank_end] could be [blank_start]indentified and catered[blank_end] to... this made it easier to standardise and [blank_start]stabilise production[blank_end]" Market [blank_start]segregation[blank_end]

[blank_start]Derrida[blank_end]: "A text cannot belong to no [blank_start]genre[blank_end], it cannot be without... a genre. Every text [blank_start]participates[blank_end] in one or several genres, there is no [blank_start]genreless[blank_end] text"

Swales claims genres are what?

[blank_start]Barthes[blank_end]: It's in relation to other texts within a [blank_start]genre[blank_end] rather than lived [blank_start]experience[blank_end] that we makes [blank_start]sense[blank_end] of certain events within a [blank_start]text[blank_end].

Neale: "Genres are instances of [blank_start]repetition[blank_end] and [blank_start]difference[blank_end]" "Difference is absolutely [blank_start]essential[blank_end] to the [blank_start]economy[blank_end] of a genre" Just [blank_start]repetition[blank_end] would not attract an [blank_start]audience[blank_end]