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Mercadotecnia I Parte 3

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Prueba Corta
JL Asencio
Quiz by JL Asencio, updated more than 1 year ago
JL Asencio
Created by JL Asencio about 10 years ago
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Resource summary

Question 1

Question
Son todos los beneficios percibidos por el cliente / todos los costos incurridos por el cliente para poder adquirirlo.
Answer
  • Valor
  • Calidad
  • Satisfacción

Question 2

Question
Es el intercambio de valores entre dos o más partes.
Answer
  • Transacción
  • Intercambio
  • Trueque

Question 3

Question
Es un estado de carencia que presenta un individuo
Answer
  • Demanda
  • Necesidad
  • Deseo
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