CB Unit-1

Atul Fegade
Quiz by , created about 3 years ago

Kindly select correct options. At the end of test you will shown score..

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Atul Fegade
Created by Atul Fegade about 3 years ago
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Question 1

Question
____________is the buying behavior of final consumers.
Answer
  • Global purchasing
  • Business buying Behaviour
  • Reseller buyer behaviour
  • Consumer buyer behaviour

Question 2

Question
Why should one study consumer behaviour? |To stay in business by attracting and retaining customers?
Answer
  • To benefit from understanding consumer problems
  • To establish competitive advantage
  • Because It is Interesting
  • All options are correct

Question 3

Question
Government Services can be also made better by understanding behaviour of its citizens.
Answer
  • True
  • False

Question 4

Question
____________ basically refers to when a company discourage its customers to buy the product produced by them.
Answer
  • Consumerism
  • Social Marketing
  • De-Marketing
  • Multi-level Marketing

Question 5

Question
We are what? we have would ____ be associated with which of the following concepts?
Answer
  • Personality
  • A persons self-concept
  • Beliefs
  • Attitudes

Question 6

Question
What are the underlying roots of consumerism from following?
Answer
  • The Performance gap
  • Impersonal and unresponsive marketing
  • Intrusion of privacy
  • All the options are correct

Question 7

Question
'A kid in a family imitating the bevahiour of his father' is an example of ____________ Learning.
Answer
  • Formal Learning
  • Informal Learning
  • Technical Learning
  • School Learning

Question 8

Question
The learning of new or foreign culture is known as ____________.
Answer
  • Acculturation
  • Unculturation
  • Deculturation
  • Enculturation

Question 9

Question
__________ is a type of symbolic activity consisting of a series of steps (multiple behavior) occurring in a fixed sequence and repeated over time.
Answer
  • Rituals
  • Symbols
  • Learning
  • Culture

Question 10

Question
A television announcement or an advertising in a magazine is a Verbal Symbol.
Answer
  • True
  • False

Question 11

Question
How Many stages are there in a traditional family life cycle?
Answer
  • One
  • Three
  • Five
  • Six

Question 12

Question
Empty Nest stage in Family Cycle falls in ________________________
Answer
  • Parenthood
  • Post Parenthood
  • Honeymooners
  • Dissolution

Question 13

Question
In ____________ approach selected demographic or socioeconomic variables concerning the individuals are studied to determine the social-class.
Answer
  • Objective
  • Classic
  • Variable
  • Subjective

Question 14

Question
The upper class consists of :-_________________________
Answer
  • Very small percent of the population
  • Very large percent of the population
  • 50 percent of the population
  • 30 percent of the population

Question 15

Question
__________ is the term used to designate all of the behaviour patterns associated with a particular status.
Answer
  • Social Status
  • Role
  • Norms
  • Power

Question 16

Question
Reference Groups are those an individual uses in determining his judgement, beliefs & __________
Answer
  • Norms
  • Assumptions
  • Behaviour
  • None of the Options

Question 17

Question
Full nest-I consists of ________________________
Answer
  • Married couple with youngest children under 6 years
  • Married couple with children in the age of 6 to 12 years
  • Unmarried couples
  • Married couple with children more than 18 yrs in age

Question 18

Question
Putting a ketchup or Ghee on Paranthas daily is an example of ____________
Answer
  • Beliefs
  • Customs
  • Rituals
  • Values

Question 19

Question
Culture does not differentiate between Necessity & Luxury needs of a consumer.
Answer
  • True
  • False

Question 20

Question
Which of the following social institutions within society transmit the elements of culture from one generation to another generation?
Answer
  • Family
  • Educational Institutions and House of worship
  • Mass Media & Virtual Communities
  • All the options are correct