43.Expectations of frequency affect attention

Description

Slide Set on 43.Expectations of frequency affect attention, created by Channthea Horn on 22/09/2015.
Channthea Horn
Slide Set by Channthea Horn, updated more than 1 year ago
Channthea Horn
Created by Channthea Horn almost 9 years ago
66
0

Resource summary

Slide 1

    Expectations of Frequency Affect Attentions
    Andrew Bellenkes conducted research on this expectation and found that if people expect something to happen with a particular frequency. They often miss it if it happens more or less than their expectation. The video is about airport security personnel frequently miss dangerous weapons due to unlikely encounters everyday. Security personnel are looking for common things such as lotion bottles, liquids but not bomb parts or guns.
    Caption: :

Slide 2

    Signal if it's infrequent and important
    People build a unconscious mental model of how often an event occurs. When designing a product or application where people need to notice an event that rarely occurs. Use a strong signal to get people's attention
    Caption: : We all know what this signal mean! Pure Panic!!!
Show full summary Hide full summary

Similar

English Language
livbennett
A-Level Economics: Supply and Demand
cian.buckley+1
PHYSICS P1 1
x_clairey_x
ENG LIT TECHNIQUES
Heloise Tudor
Science Additional B3 - Animal and Plant Cells Flashcards
Stirling v
Forms of Business Ownership Quiz
Noah Swanson
Globalisation Case Studies
annie
Chemistry GCSE Review - States of Matter, Particles, Atoms, Elements, Compounds and Mixtures
Morgan Overton
Spelling, punctuation and grammar in English
Sarah Holmes
Specific topic 7.5 Timber (Stock forms)
T Andrews