65. Doing Things Together Bonds People Together

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Caption: : Fans cheering at a game

What do they have in common?

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Caption: : People at church

They are engaging in Synchronous Activity!

People who engage in Synchronous activities...

Are more...Cooperative in completing subsequent tasksWilling to make personal sacrifices to benefit a group

Synchronous Activities...

Are actions you take with others, where everyone is doing the same thing at the same time in physical proximity to one another.

Wiltermuth and Heath's Research (2009)

Showed that:You don't have to feel good about a group or activity in order to be more cooperative.Just the act of doing the synchronous activity seems to strengthen social attachment among group members.

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Do people need it to be happy?

There is a certain type of happiness that humans canNOT get any other way other than engaging in synchronous activity.

Online Interactions are not Synchronous

They fulfill other social needs, not the desire and pleasure from synchronous activity.-

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Look for opportunities as a designer to...

Build synchronous activity into your product using: Live video streaming Audio connection

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