72. 7 Basic Emotions Are Universal

73. Emotions Are Tied To Muscle Movement and Vice Versa

74. Anecdotes Persuade More Than Data

75. Smells Evoke Emotions and Memories

76. People Are Programmed to Enjoy Surprises

77. People Are Happy When They're Busy

78. Pastoral Scenes Make People Happy

79. People Use Look and Feel As Their First Indicator of Trust

80. Listening to Music Releases Dopamine in the Brain

81. The More Difficult Something is to Achieve, The More People Like It

82. People Overestimate Reactions to Future Events

83. People Feel More Positive Before & After an Event Than During

84. People Want What is Familiar When They're Sad or Scared

How People Feel