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Pardot I
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Questions in this quiz (50)
1Your client is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?
- APardot Engagement Program
- BPardot: List Email
- CSalesforce Queue
- DSalesforce Marketing Campaigns
- EPardot: Automation Rule
- FPardot: Static List
2A client would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to "Enable Operational Email Sending" for their account. They have tight deadline, and they need you to grant them access over the phone.Which of the following would be the appropriate course of action to take?
- AAfter being given their consent, go into their Pardot Account settings and enable operational email sending
- BInform the client that you would require written confirmation that they intend to use this feature for not marketing purposes prior to enabling this setting for them
- Cinform the client that they need to contact the Client Advocate Team and to mention in their request to enable operation email sending that it is for non-marketing purposes
- DNotify the client that sending non-marketing emails to opted out prospects is in violation of US CAN SPAM laws
3A client shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is NOT a Pardot best practice for preventing this issue in the future?
- AEnable the Pardot account setting "Prevent Cookie Crossing"
- BEnable the "Not You?" link to display on the Pardot form
- CUse the "Forward to a friend" variable tag in Pardot emails
- DEnable Kiosk mode on the Pardot form
4While setting up your clients data.com connector, what are some data points not pre-checked in the Data.com connector?
Choose 2 answers.- ARevenue
- BROI
- CCompany
- DEmployees
5Your client wants to turn off the opportunity syncing in their Pardot account. What do you recommend?
- ATell them this feature is not available
- BTell them to contact the Pardot support team
- CHave the Salesforce administrator turn this option off
- DRecommend the client keep this feature turned on
6While in discovery with your client you find they use person accounts. What needs to happen to sync with person accounts?
- AThey need to switch to a traditional lead > contact > account flow
- BContact Pardot Support to enable this functionality
- CPardot cannot sync with Person accounts
- DChange the setting in the CRM connector for your client
7Your client wants to know where can you find all emails sent through salesforce engage?
- AYour client needs to setup Engage Team Reports
- BYour client can find the report in the Pardot reports section
- CYour client needs to update performance view
- DThe reporting is setup with Engage and can be found in the reports section
8In which 3 ways can your salesforce administrator setup the salesforce Engage Sales Tools page for easy access?
- AAdd a link in the salesforce side bar
- BSet an iframe in the sales engage app
- CConfigure a tab to show the engage sales tools
- DAdd a button within Engage Campaigns
- EIf the deleted prospect visits the website
9Which information cannot be displayed as a graph (line or bar) of the Dashboard?
- AProspects created
- BConversions
- COpportunities created
- DOpportunities lost
- EAll prospects
10Your client has a product line that is B2C (business to consumer). They use the Lead Object but the Contact and Account objects are combined. They'd like you enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce.
Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Accounts are enabled?- AThe salesforce contract level and account level fields will only sync with prospect fields in pardot
- BPardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account
- CThe salesforce person account record will only sync with the prospect record in Pardot
- DPardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account
11Your client needs you to reset their password. What do you do?
- AReset the password under their user
- BReset their password via SFDC account settings
- CThe client can reset their own password
- DContact Pardot Support
12One of your clients has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A".
What do we know about your clients current grading strategy?- AYour client must add prospects to a dynamic list based on location to correctly grade each country.
- BYour client added location based criteria and specified either United States or Canada to adjust the grade
- CYour client uses an automation rule to match the criteria United States or Canada to make a grading impact
- DYour client uses location based scoring categories and specify scoring threshold for all prospects
13Your clients marketing team wants to do a slow rollout of Salesforce Engage. They want to initially limit sales reps to only sending out 25 engage emails per day.
How can this be accomplished?- AThe marketing team can edit the org-wide Engage campaign limits by going to the Salesforce Engage section found in the Pardot Account Settings
- BThe marketing team can edit the org-wide engage campaign limits by going to the SF engage section found in the SFDC account settings
- CThe marketing team can limit the number of engage emails sent by their sales reps by updating the engage campaign limit found in the individual user settings within Pardot
- DThe marketing team can be set individual engage campaign email limits on a user by user basis when distributing engage licenses in SFDC.
14What information can you find about your competitors in Pardot (select all that apply)?
- AAlexa Rank
- BBBB core
- CNews article mentions
- DNumber of inbound links
- ENumber of Indexes Pages
15Which of these are actions that can be taken using automation rules (select all that apply)?
- AManaging list memberships and tags
- Badding prospects to a SF campaign
- CChanging a field value, profile criteria, a prospect's score, or profile
- DAssigning prospects to a user or users in a a group and then notifying the users
- EAllowing deleted SFDC leads or contacts to recreate from Pardot
- FSending an email to all the prospects
16What is a prospect's grade based off of (select all the apply)?
- ALocation
- BIndustry
- CPage views
- DDownloads
- EJob title
- FSite searches
- GEmail clicks
- HCompany size
17Can dynamic lists be CRM Visible
- ATrue
- BFalse
18Explain best practices for lead assignment and nurturing
Choose 3- ATouch base with sales (sales is your one-to-one contact, plus it's important for them to know what content is being given to prospects so they can talk about it when they see them)
- BAssign all prospects directly into SF
- CInclude an obvious CTA (call to action) on nurturing
- DBe strategic with timing - emails nee 6-45 days between, A quick rule of thumb: the longer your sales cycle, the longer your pauses
19Your client wants to know what Wistia is. How do you explain it?
- Avideo hosting
- Bvideo hosting that integrates with Pardot
- CB2B focused video hosting that has native connector with Pardot
- DPodcast hosting
20Where can you send engage emails from? Select all that apply:
- ASalesforce
- BPardot
- CGmail
- DOutlook
- EYahoo Mail
21Your client wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email clients.
Which testing strategy should you recommend to test all the elements?- AUse individual email test and email preview
- BUse multivariate test and review email preview
- CUse redering test and send to test list
- Duse A/B test and end individual email test
22If you have enabled Pardot's Salesforce connector, you can use a segmentation rule to do which of the following:
- AAdd prospects to a SFDC campaign.
- BAdd Prospect
23A client using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but the client is unfamiliar with the feature.
What is the primary benefits of using a multivariate test in this campaign?- APardot will determine which version of the landing page generated the most conversions
- BPardot send emails
24One of your prospects has submitted 2 separate forms with relevant information, but each has a different email address resulting in a duplicate prospect. You know the prospect prefers to use one email address over the other. How can you best organize your prospects so you do not have to keep track of both?
- AMerge the prospects
- BReplace
- CAdd
25By default, what value is assigned to email opens in the scoring table?
- A0 Points
- B10 Points
- C100 Points
- D1000 Points
26How does the Lifecycle Report handle if there are multiple contacts tied to one opportunity?
- AOpportunity will appear as seperate entries in the SQL portion of the report.
- BProspects will appear
27Your client would like to leverage prospect social data using Pardot. What connector(s) would you suggest?
- AFullContact
- BAddThis
- CFacebook, Linkedin, and Twitter
- DAll of the answer options
28The sales rep at your clients company says that he cannot see his lead activities from Pardot in his lead/contact layout. What does the Admin need to do in order to correct this issue Joe is experiencing?
- AAdmin needs to check the Visual-force security settings to confirm which roles and profiles can see those sections
- BDeveloper needs to check the Visual-force security settings to confirm which roles and profiles can see those sections
29Events Report shows the number of prospects who registered, number of prospects who checked in, and percent of registered prospects who checked. What three additional tabs of information are visible in the Events Report?
- ADescriptions
- BCase
- CDetails
- DAccount
- EProspect
30A client wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- ACreate A new automation rule
- BCreate a new email
31What event connector(s) allow you to pull in historical events by verifying the connector?
- AOnly Eventbrite
- BOnly Send Email
32All of the following can jeopardize your email deliverability rates EXCEPT which one?
- ASending from a generic email address (sales@, marketing@)
- BSending plain text emails
- CUsing the greeting "Dear"
- DBuying lists
33A client is trying to decide whether to use a Pardot form handler or a Pardot form. Which of the following is NOT a reason to recommend that a client use a Pardot form handler instead of a Pardot form?
- AThe client needs a new form with progressive profiling enabled
- BThe client's form has a complex form styling already, and they like the way it looks
- CThe client has a backend system that creates a demo account for their software
- DThe form has multiple steps
34A client would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?
- AThe connector cannot be linked directly to an MCC account
- BThey should ensure their URL structures can handle parameters before verifying the connector
- CThe connector will update all of their Adwords ads to include the tracking parameter, including those that were deleted or disabled
- DThe connector will make copies of their Adwords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions
35Which of the following paid search vendors is supported by Pardot in the Paid Search report?
- AGoogle
- BBing
- CYahoo
36Your client it worried about Sales Users editing Pardot emails. How can we prevent this?
- AChange the settings under the Pardot Permissions on their SF user record
- BSales users only have access to prospect management functionality
- CDisable the edit emails in the Sales User Pardot Profile
- DTeach the sales users not to touch Pardot emails
37Describe the limitations the Salesforce connector has with a Salesforce Sandbox Account:
Choose 2- AOnly one CRM connector at a time (can't have production and sandbox at the same time)
- BYou can only access leads with the Salesforce Sandbox account
- CCan't wipe or delete data from Pardot. Will remain in the recycle bin.
- DYou can only install the sandbox with a Pardot Training Environment
38Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?
- AProspect successfully submitted the "Contact Us" form
- BProspect successfully submitted the "Contact Us" landing page
- CProspect successfully submitted the "Contact Us" form and landing page
- DNothing will display in their record until they click on a link in the form's autoresponder email
39Your Client asks you about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them?
- AYou simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- BFiltered prospects will not be registered for a webinar through a Pardot form, but you can still register your filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself
- CThat may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members
- DFiltered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to Them
40If a client placed a Pardot form on a Pardot landing page which report should you tell them to view to see a list of their prospect submissions?
- AForm report
- BLanding page report
- CProspect report
- DConversions report
41What are the limitations of connecting Pardot to a Salesforce Sandbox account?
- APardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.
- BYou cannot sync with a sandbox at all
- CIf connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
42The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interacts with your emails, website and CRM sync.
- ATrue
- BFalse
43There are absolutely no restrictions on how you assign custom users abilities.
- ATrue
- BFalse
44Which Salesforce custom fields will sync with Pardot?
- ACustom Opportunity fields
- BCustom Prospect fields
- CCustom Record Type fields
- DCustom Account fields
45What type of fields are not supported by the Pardot sync?
- AFormula fields
- BGeolocation fields
- CRecord Type fields
- DNumber fields
- EText Area (rich) fields
46When is a prospect automatically removed from future email sends?
- AHard Bounce
- BNone
- CSoft Bounce
- DAny Bounce
- EAfter 5 Soft Bounces
47Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.
- ATrue
- BFalse
48What can the GoToWebinar do?
- ADisplay registrations and attendance as activities
- BRegister filtered prospects.
- CAllow you to view prospects who cancelled their registration
- DRegister prospects for GoToWebinar events
- EAll of the above
49What is tracked by the custom email links generated by Pardot?
- AEmail opens
- BUnsubscribe
- CLink clicks
- DPage visits
- EForm completions
50In which 3 ways can your salesforce administrator setup the salesforce Engage Sales Tools page for easy access?
- AAdd a link in the SF side bar
- BAdd a button within Engage Campaigns
- CSet an iframe in the sales engage app
- Dif the deleted prospect visits your website
- EConfigure a tab to show the engage sales tools
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- Description
- Quiz on Pardot I, created by Edward Tovar on 03/06/2020.
- Author
- Edward Tovar
- Language
- Español
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