Ohne Titel

tradicional vs moderno

lyrincs

conciertos/festivales (pre experiencia, zona vip, life style

Concerts/Music Festivals

State of problem recognition -> Create ideal state

Information:

*Retailer search (Visit to concerts)

*Media and social media search

*Interpersonal searhc (Advices)

Social Influences on Consumer Behavior

*Marketing sources Ex. Corona Capital: Radio Ibero adversiting, social media, etc.

*Non marketing: news, clubs organizations, word of mouth, Opinion leaders (How we want to be)

-Aspirational reference groups (Hipster, artist)

+Brand-Choice Congruence and Conformity (Purchase the same brand)

- Associative reference groups

Social-Relational Theory

Consumers conduct their social interactions according to the rights and posibilities

Physhographics:

Values

Personality

Lifestyles

Social-Physological Theorie:

Focuses on social rather than biological. Individuals act

*Compliant individuals are dependent on others

*Aggressive individuals power, selft confident

*Detached independent and self sufficent

Trait Theories (Personality)

Describe and differentate individuals

Lyrincs

Music Festivals

¿Porqué hay música que simplemente te gusta sin entender ni una sola palabra?

*Social (Aceptación, copiar, grupo modelo)

La psciología de venta de un concierto

*Social (Ciruculo social

*Lifestyle (Empatía con la marca

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