05/06/15

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http://www.retail-week.com/the-pets-market-what-do-retailers-need-to-know/5049659.articleMerchandising refers to the variety of products available for sale and the sensible presentation & attractive display of those products in such a way that it stimulates interest and entices customers to make a purchase.

Right Product - Styles, brands, colours, sizes etc

Right Place - Choosing suitable store and finding right place for visual display of product. Ex: Arranging products that are targeted for kids on shelves low enough for them to reach is an example of merchandising.

Right Time - Ex: Selling appropriate items during the appropriate time of year, like sunglasses and hats during hot and sunny summer months, is an example of merchandising.

Right Form - The ways the products are packaged and displayed and stocked on the shelves play an important role in influencing the buying behavior of the individuals.

Right Price - Which will attract customers in spite of competition yet generate a reasonable return on investment for the retailer

Right Quantity - Enough to but not have to markdown stock at the end of the season

Merchandising Activties - Attractive packaging, Impressive presentation of the Product, Unique Pricing (Discounts), Promotional schemes, gifts

“search my store” feature in the Walmart App

This feature helps to easily navigate to the items a buyer is looking for

The map will show where the product is, including the aisle and where in the aisle it’s located

http://5newsonline.com/2015/06/03/walmart-launches-new-map-feature-in-app-robotic-pickup-system-for-...

Innovation in “Click and Collect" by Walmart

An improved pickup system called an “Intelligent Collection Pod”

The pods “Click and Collect” are utilizing are a fully robotic system

when the customer places an online order for groceries, so when they come to collect the groceries they are able to interact with this device, and this really gets the groceries to them in less than 60 seconds so it’s super fast and super convenient

http://5newsonline.com/2015/06/03/walmart-launches-new-map-feature-in-app-robotic-pickup-system-for-...

Visual Merchandising

It enhances the store’s atmospherics through visual communications (signs and graphics), lighting, colours, and even scents.

For example, to give a sense of the supermarket being healthy, fresh produce is deliberately located at the front of the store. In terms of bakery items, supermarkets usually dedicate 30 to 40 feet of store space to the bread aisle

Ex: Use of fragrance of freshly cooked bakery products

Zara stores around the world receive deliveries twice a week and products designed at the headquarters in Arteixo reach stores three weeks later.

Fast Fashion can take trends from the catwalk to the shopfloor within two weeks.

http://www.knowthis.com/retailing/retail-categories-target-markets-served

http://www.clothesfinder.co.uk/StoreCategories

http://www.retail-index.com/Countries.aspx

http://www.wikinvest.com/industry/Apparel_Stores

http://www.slideshare.net/michealbrickman/types-of-retailers/

http://www.wikinvest.com/industry/Off-price_Retail

http://www.mastbusiness.com/bizarticles/ba189/