Retail and Visual Merchandising: quizzes, mind maps and notes

This unit sits in the Marketing, advertising and sales subject, under the strand The Marketing Mix. The resources look at how stores are run, stocked, laid out and promoted. Most are mind maps, with a smaller set of quizzes, flashcard decks and notes, all made by GoConqr users.

Retail strategy and channels

Retail Mix breaks a store offer into customer service, merchandise, pricing, location, promotion and advertising, and store format and layout.
Omni-channel as a concept explains the use of all possible channels to improve the customer experience.
Multichannel Retailing and Technology and Retail are good companions for it.

Merchandising and the store floor

Fashion Merchandise Management covers analysis and planning, ordering, promotion, brand strategy, the consumer and fashion forecasting. The life of a BBA lists the roles and responsibilities of a buyer, such as selecting new products, reviewing old ones and spotting trends. For the physical space, look at Shelf Management, Store Interior Layout and Retail store atmospherics. There are also several maps and flowcharts on planimetry, which is about representing store areas in 2D plans.

Where to start

Open Retail Mix first. It gives you the main headings the other resources build on.
Move to Omni-channel as a concept and then Fashion Merchandise Management.
Read the note Retail Mix - created from Mind Map if you prefer text to branches.
Finish with flashcards such as Exam 3 (Terms), which covers national brands, private-label brands and generic brands.

Using quizzes and maps together

Read a map, then close it and take a quiz on the same theme. Top Franchise Business Trivia suits franchising, and the quiz on Chapter 15 of a marketing course looks at door-to-door retailing. Any question you miss tells you which branch to reopen. Then go back to the flashcards to fix the terms.

Make it your own

Pick one map that matches your course, work through a quiz, and then build your own maps and flashcards for the parts that felt shaky.

Frequently asked questions

Which resource should I open first?

Start with the Retail Mix mind map. It sets out customer service, merchandise, pricing, location, promotion and store format and layout, which are the headings many other resources here return to. If you like text, the note made from that map covers the same ground.

What do the mind maps cover?

They cover the retail mix, omni-channel and multichannel retailing, fashion merchandise management, the role of a buyer, shelf management, store layout, e-procurement and franchising. There are also several maps on planimetry, which is about planning physical store areas on 2D plans.

Are the resources free to use?

Yes. Every resource listed here is free to open, study and take, with no account needed. They were made by GoConqr users, not by GoConqr itself, so styles and depth vary from one to the next.

Who are these resources suited to?

Most are at university level, so they suit university students and professional candidates. Teachers can also use them as ready-made material. A small share suits school students, but the page is mainly aimed at higher-level retail and marketing study.

Are there quizzes on franchising?

Yes. Top Franchise Business Trivia is a quiz about well-known franchise businesses. For the concept itself, the Franchising- marketing pov mind map and a map on franchises in Colombia and their legal regulations give you background to read first.

What if I can't find my topic here?

Try a nearby resource, such as the Retail Mix map, and check its branches, since many topics sit inside it. If your topic is still missing, a free account lets you save your quiz scores and make your own quizzes, mind maps, flashcards and notes.

Retail and Visual Merchandising

Top Retail and Visual Merchandising resources

Quizzes

Mind maps

Flashcards

Flowcharts

Notes

Topics in Retail and Visual Merchandising

More Marketing, advertising and sales topics

About Retail and Visual Merchandising

What this page covers