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Quiz

Chapter 7

Katja Patitz 21 Fragen

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Fragen in diesem Quiz (21)

  1. 1How does​ Freud's theory apply to consumer​ behavior?
    1. AIt highlights the importance of unconscious motives that guide purchase decisions.
    2. BIt eliminates the connection between product symbolism and motivation.
    3. CIt suggests people can verbalize their latent desires.
    4. DIt highlights the​ consumer's ability to identify his motivation when choosing a product.
    5. EIt indicates that we are always conscious of our motives.
  2. 2Which of the following is the most widely recognized approach to measuring personality traits that form the basis of​ personality?
    1. ABig Five
    2. BVALS2
    3. CMyers-Briggs Type Indicator®
    4. DMinnesota Multiphasic Personality Inventory​ (MMPI)
    5. EList of Values​ (LOV)
  3. 3A motivational research approach is most useful for which of the​ following?
    1. AFor quantitative measurement
    2. BAs an exploratory technique
    3. CFor gathering demographics
    4. DAs a causal research technique
    5. EAs a descriptive technique
  4. 4The famous psychologist Sigmund Freud proposed that much of​ one's adult personality stems from a fundamental conflict between a​ person's ________________ and the necessity to function as a responsible member of society.
    1. Aconsumer habits
    2. Bperspective of harmful behaviors
    3. Cdesire to gratify his or her physical needs
    4. Dindividual values and beliefs
    5. Eview of himself
  5. 5The​ ________ is the counterweight to the id. This system is essentially the​ person's conscience. It internalizes​ society's rules​ (especially as parents teach them to​ us) and tries to prevent the id from seeking selfish gratification.
    1. Areality principal
    2. Bsuperego
    3. Cglib image
    4. Dego
    5. Efantasy principal
  6. 6When marketers develop a brand personality and market​ position, but consumers​ don't see the brand in the same​ way, what happens to the​ brand?
    1. AThe product is eliminated.
    2. BThe Doppelganger brand image effect occurs.
    3. CBrand arrogance is created.
    4. DThe brand must be repositioned.
    5. EThe brand should seek additional distribution.
  7. 7​Kellogg's Tony the Tiger is an example of which of the​ following?
    1. ADoppelgänger brand image
    2. BBrand arrogance
    3. CBrand biography
    4. DAnthropomorphism
    5. EBrand storytelling
  8. 8Which of the following marketing terms refers to a group that exhibits its own unique set of​ norms, vocabulary, and product​ insignias?
    1. ADead Heads
    2. BSkinheads
    3. CBikers
    4. DLifestyle subculture
    5. ETuners
  9. 9In​ 1974, Sanrio launched the Hello Kitty® product line targeting​ pre-teen women in Japan. Within five​ years, Hello Kitty® became a global trend. This is an example of which of the​ following?
    1. AMicrocultures
    2. BCosplay
    3. CConsumption constellation
    4. DPsychographics
    5. ELifestyle
  10. 10Lifestyle marketers use a combination of​ people, products, and setting to express​ _____.
    1. Aconsumer archetypes
    2. Ba consumption style
    3. Ca​ co-branding strategy
    4. Da pattern of behavior
    5. Ebrand arrogance

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Beschreibung
Economics Quiz am Chapter 7, erstellt von Katja Patitz am 16/10/2018.
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Deutsch
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economics
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