Quiz
MC Questions Chapter 15
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Fragen in diesem Quiz (20)
11. Which of the following is not a PR discipline?
- Aa. Internal PR
- Bb. Public affairs
- Cc. Marketing PR
- Dd. External PR
22. Which of the disciplines is not the responsibility of the staff members?
- Aa. Marketing PR
- Bb. Public affairs
- Cc. Internal communication
- Dd. Financial PR
33. why is awareness and image not important in the financial world?
- Aa. Companies must prevent damage to their reputation
- Bb. Companies with plans for a quotation on the stock exchange that have low awareness
- Cc. Shareholders should be prepared to support a company morally
- Dd. To be transparent for other companies
44. What is not a task in marketing PR?
- Aa. Celebrating special events
- Bb. Strong advertising campaign
- Cc. Bonding with the target group
- Dd. Introducing a new product or service
55. What is not an PR task?
- Aa. Spreading out new about existing products
- Bb. Ghost writing
- Cc. Initiating viral marketing communication
- Dd. Lobbying
66. What is not a criteria of a press release?
- Aa. Persuasion
- Bb. Originality
- Cc. Interest
- Dd. Topicality
77. What is established first in the PR plan?
- Aa. PR objectives
- Bb. establishing budget
- Cc. selection of publics
- Dd. PR strategy
88. Which of the following types of problem is NOT suited for PR?
- Aa. a relationship does not bring about the expected results
- Bb. it is impossible to achieve a positive relationship with another company
- Cc. the behaviour shown by a brand does not lead to the expected respons
- Dd. there’s not aimed at the right target group
99. Which of the following is not a task of PR?
- Aa. to give the target group information about the objectives of a company
- Bb. To try track the societal changes of pressure groups
- Cc. chose the right target group
- Dd. Try to anticipate with upcoming developments
1010. What type of communication is more important?
- Aa. Internal
- Bb. External
- Cc. Both equally important
- Dd. Both are not important
1111. What is not an objective of internal communication?
- Aa. create an adequate communication structure
- Bb. having good contact with the shareholders
- Cc. to improve the internal image of the company
- Dd. the develop individual communication skills
1212. What is cohesion-orientated communication aimed at?
- Aa. communication that has to do with human aspects
- Bb. it Is orientated at information related to the totality of the organization
- Cc. it is about the ‘what’ and the ‘how’ of work.
- Dd. All above answers are correct
1313. What includes the external target groups?
- Aa. shareholders
- Bb. related companies
- Cc. trade unions
- Dd. all above answers are correct
1414. As far as work methods are concerned, which other form of communication is PR largely similar to?
- Aa. direct marketing
- Bb. indirect marketing
- Cc. it is not similar to one of the answers above
- Dd. it is similar to both direct and indirect marketing
1515. The result of communication, customer orientation, social responsibility and the quality of products is called:
- Aa. Trade unions
- Bb. Front office
- Cc. Reputation management
- Dd. External strategy
1616. What do you call the closed part of a company?
- Aa. Back office
- Bb. The PR department
- Cc. Lobby
- Dd. Cafeteria
1717. Why is internal branding important?
- Aa. It will enhance the productivity
- Bb. Target groups have direct contact with the employees
- Cc. A critical journalist may be allowed a peek behind the scenes
- Dd. For defending the interests of a company or brand
1818. Which form of reputation management fits attraction, prestige and status?
- Aa. Tactical-defensive
- Bb. Strategic-defensive
- Cc. Tactical-assertive
- Dd. Strategic-assertive
1919. To provide knowledge and insight to target groups is used in:
- Aa. Reputation management
- Bb. Information extension
- Cc. Assertive management
- Dd. Brand recognition
2020. PR campaigns may be used to get important social and societal questions onto the public. Which form of information extension fits best?
- Aa. Educational information extension
- Bb. Informative information extension
- Cc. Persuasive information extension
- Dd. All of the above
- Ee. Michiel is going to Shanghai. Lucky boy
Informationen
- Beschreibung
- MC vragen door Glenn Mulder. Trots op die jongen!
- Autor
- oscar.windhorst
- Sprache
- English
- Aufrufe
- 33
- Schlagwörter
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