Quiz
Chapter 9
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Fragen in diesem Quiz (24)
1All of the following are to be considered when making ethical decisions in public relations EXCEPT:
- Athe public interest
- Bemployer or client
- Cprofessional organization code of ethics
- Dpersonal values
- Eall of the above
2Which of the following is a public relations society of america core value?
- Aadvocacy
- Bhonesty
- Cexpertise
- Dindependence
- Eall of the above
3"respecting all opinions and supporting the right of free expression" is connected to which PRSA core value?
- Aloyalty
- Bfairness
- Cindependence
- Dexpertise
- Eadvocacy
4Which of the following practice is condemned by the PRSA
- Aa public relations firm asks its interns to write positive reviews for online message borads
- Ba lobbyinging firm sends out letters using letterheads taken from other organizations
- Cbloggers post favorable reviews about products but fail to disclose that they were paid for their postings
- Dspecial interest groups create and fund citizen front groups to disseminate info without disclosing the actual source
- Eall of the above
5All of the following are PRSA code provisions EXCEPT:
- Afree flow of information
- Bcompetition
- Ctactical maneuvering
- Ddisclosure of information
- Econflict of interest
6if you discover that inaccurate info has been disseminated, you have a responsibility to correct it immediately based on WHICH of the following PRSA code provisions?
- Acompetition
- Bsafeguarding confidences
- Cconflict of interests
- Ddisclosure of information
- Enone of the above
7critics often complain that PRSA's code of ethics is not helpful becaue
- Ait has "no teeth" (no punishment for violators)
- Bit was created by academics, not professionals
- Ctheres not enough code provisions
- Dthe values that underlie the code are questionable
- Ethe media has no input in creating the code
8Most professional groups believe that the primary purpose of establishing codes of ethics is
- Aenforcing practitioners to behave ethically
- Bproviding education and info to practitioners
- Cputting on a "good face" for external audiences
- Dadding theoretical value to a profesion
- Eall of the above
9ethics in public relations begins with
- Aphilosophers who identify values
- Bcompany ethics policies
- Can individuals value system
- Dquestions of legality
- Elicensing issues
10A person filing a libel suit usually must prove which of the following?
- Athe false statement was communicated to others through print, broadcast or electronic means
- Bthe person claiming to be libeled was identified or identifiable
- Cthere is actual injury in the form of money losses, loss of reputation or mental suffering
- Dthe person making the statement was malicious or negligent
- Eall of the above
11to use an employee;s image in product publicity, sales brochures or advertising, the organization must have
- Aa laid back organizational environment
- Bno other means to publicize the company
- Ca strong legal staff
- Da signed release on file from that employee
- Efirst amendment waiver forms
12any emails an employee writes at work are
- Asubject to monitoring by the employer
- Bprotected under an employees privacy rights
- Cnot searchable by an employer
- DOK if done on "own time"
- Enone of the above
13which of the following can be copyright protected?
- Abrochures
- Bdrawings
- Cdisplay booths
- Dcorporate systems
- Eall of the above
14all of the following are suggestions for "winning " in the court of law and the court of public opinion except?
- Amake carefully planned public comments in the earliest stages of a crisis or legal issue
- Btry to bypass the awes whenever possible
- Cdevelop a litigation communication team before you need it
- DPR professionals should counsel and coach the legal team
- Eall of the above
15which of the following will help protect an organization from liability issues surround a sponsored event?
- Asafety precausions
- Bwell-trained guides
- Cliability insurance
- Dadequate security
- Eall the above
16Which of the following government agencies has jurisdiction to determine if advertisements are deceptive or misleading?
- Afederal trade commission FTC
- Bsecurities and exchange commission SEC
- Cfood and drug administration FDA
- Dfederal communications commission FCC
- Ebureau of alcohol tobacco and firearms ATF
17Which of the following government agencies monitors the financial affairs of publicly traded companies?
- Afederal trade commission
- Bsecurities and exchange commisssions
- Cfood and drugs
- Dfederal communications commissions
- Enone of the above
18the legal doctrine of the "right of publicly" provides
- Aunlimited access by companies to use public figures in their promotions
- Bspecial protection for publicity materials
- Ccelebrities the sole ability to cash their fame
- Dpublicly traded companies to publicize whatever they want
- Emonetary guidelines of using entertainers in publicity materials
19the legal doctrine of "fair use" means
- Aonce a document is public, it may be used in publicity materials
- Bmaterials can be used as long as its not libelous
- Cpaying a fee to the creator of the content being used
- Dportions of copyrighted material can be used with attribution
- Enone of the above
20which of the following are considered unethical when dealing with the media?
- Amedia junkets with questionable value
- Bextravagant parties
- Cexpensive gifts
- Dpersonal favors
- Eall of the above
21which of the following could trigger a libel suit?
- Ayou send out a news release that contains false statements and injuries someones reputation
- Byour boss criticizes a competitor in an interview, but the criticism is based on fact
- Ca journalist writes a negative review of a meal eaten at a local restaurant
- Dan employee is fired, and the human resources directors tells the media that she left for "personal reasons"
- Eall of the above
22any emails an employee writes at work are
- Asubject to monitoring by the employer
- Bprotected under an employee's privacy rights
- Cnot searchable by an employer
- Dconsidered employee free speech
- Enone of the above
23when using social media as a pro communicator ,one should remember:
- Ait is subject to monitoring by the employer
- Bemployees may blog freely based on their privacy rights
- Cit is hard to know what is considered company communication
- Dwhile social media is highly useful, it must be handed with care
- EC and D
24when coordinating a sponsored event who us usually responsible for planning and logistics
- Ahuman resources
- Bcorporate
- Cmarketing and advertising
- Dcompany security
- EPR professionals
Informationen
- Beschreibung
- Quiz am Chapter 9, erstellt von strassam am 25/10/2015.
- Autor
- strassam
- Sprache
- English
- Aufrufe
- 2
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