Ohne Titel

Shampoo Bottle

Price Point

Function

Design

Target Audience

Average retail prices of shampoo brands in the U.S. 2$~7$

teenagers/ young adults

teenagers- usually still dependent on parent to buy shampoo

young adults- usually independent once going into college, therefore buys own shampoo

Mom/Dad

A lot of young adults are students, most probably not financially stable

cheap prices; accessible to wide audience

Shampoo shared with family members (mother, father, sister, brother) or roommate

Androgynous design; simple and clean

Explicitly show how much to use or control usage of shampoo

Manuel (not automatic: no expensive machine dispensers)

based on traditional cap dispensers

bottle with indications of amount of shampoo to use; bottle shape

pump dispenser controls product amount

Existing products

wall-mounted shampoo dispensers

infrared sensor automatic shampoo dispenser

normal, manual shampoo bottle

Materials

plastic/bioplastic

paper/cardboard

still requires an inner plastic bottle for structure and liquid product.

different types of bioplastics that are cheap and ideal for beauty products (shampoo); dangers lie in proper production and use of bioplastics

reusable, however recycable aspect tricky; material may be costly for the average cuonsumer as well

Metal