Karteikarten
Chapter 4 Internet Mktg - Flashcards
Karten in diesem Stapel (29)
- 1This features of social media can be used to build and maintain a community around, or supported by, your organization.Community Management
- 2is a relatively new role that has risen to prominence with the growth of social media usage by organizations.“Community manager
- 3As consumers are increasingly comfortable transacting online, there is an expectation that the businesses they transact with will also respond to customer queries in the social space.Support and Customer Service
- 4refers to a range of media, from images to videos, to networks and text-based messages.Social media
- 5is growing as brands and individuals realize that the combination of search and social media means that all mentions of a brand or individual are only a quick search away, whether they be positive or negative.Online reputation management (ORM)
- 6Social media provide additional assets that can be optimized so that a brand may “own” the results page for searches for their brand.Search Engine Optimization (SEO)
- 7The bidirectional communication of social media is what makes social communities so exciting (and challenging)Communication and Outreach
- 8social media offers brands an effective two-way communication channel, and a real-time broadcast channel.Communication and Outreach
- 9Social media is used to promote brands.Advertising and Awareness
- 10Adverts can be targeted based on the profiling information that individuals provide, either overtly or through their actions on the social network.Advertising and Awareness
- 11Facebook offers two paid for advertising solutions:: Ad Space Units (ASUs)
Facebook Engagement Ads - 12can be bought on either a cost per thousand impressions (CPM) or CPC cost per click (CPC) basisAd Space Units (ASUs)
- 13bought on a CPM basis with a minimum spend threshold.Facebook Engagement Ads
- 14Social media can be used to show products that the target market might want to buy by showing what others have bought already.Sales and Lead Generation
- 15You can use the information people share freely to understand more about your market, or your brand or product.Insight and Research
- 16It’s important that there is buy-in for your foray into social media. It may be seen as a free resource, but even if you are not paying for exposure, there is a time and resource investment requiredGet Buy-in
- 17Pay for premium access of social media platforms.Get buy in
- 18It’s important to take a step back first. Social media is more than the social spaces you might interact with in your personal capacityUnderstand the Landscape
- 19Your objectives are the desired outcome of your social media strategy. These should be based within the context of your marketing and business challenges.Set Objectives
- 20This is where you need to make sure you have created the necessary documents and processes that form the foundation of your plan.Create an action plan
- 21It’s time to kick off your plans and put all that research and thought into action.Implement
- 22track every single user interaction and use this information to continually learn from and improve your efforts.. Track, Analyse, Optimise
- 23These are a useful starting point for reporting on your social media efforts,Platform insights
- 24If you are using social media channels to send traffic to your own website, you should tag the links so that you can segment that traffic in your website reports.Web Analytics
- 25such as bit.ly and ow.ly offer usage data that will tell you how many people click on links you share, when they click on them, and where in the world they are from.URL shorteners
- 26helps you to keep track of all mentions of your brand, and understand the sentiment and influence of those mentions. You should be tracking this for changes over time.ORM software
- 27make it easier for you to centralize management of several social media propertiesSocial Media Dashboards
- 28help to set the tone for the community, and are useful to refer to should community members behave in a way that is undesirableCommunity guidelines
- 29helps to ensure that all parties are aware of procedures for handling social messages, and can respond as appropriate.Escalation protocol
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- Karteikarten am Chapter 4 Internet Mktg - Flashcards, erstellt von Musngi Janelle am 19/09/2024.
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