Karteikarten
Introduction
Karten in diesem Stapel (3)
- 1Whats the difference between PR and Advertising?AD: paid
control message/exposure/timing/target audience/outlet
PR: free or earned
no control - 2What's the difference between PR and Publicity?PR: manage image
creates expectation
crisis management
internal comms
Publicity: compliments marketing
drives action
consumer focused
aim is to get you to do something
create awareness and desire - 3What is the point of a website?Image Management
Consumer Facing
Press Resource
B2B
Informationen
- Beschreibung
- Junior Certificate PR Karteikarten am Introduction, erstellt von megsy am 02/03/2016.
- Erstellt von
- megsy
- Aufrufe
- 0
- Bewertung