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SP Flashcards Question 1 Structure
Karten in diesem Stapel (5)
- 1What are the 5 components we consider when evaluating a company's situation?1) Company Finances
2) Product Finance
3) Market Models
4) Internal Models
5) SWOT and Overall Assessment - 2Under company finances, what are the four areas we look at?1) Profitability
2) Cash Position
3) Returns
4) Gearing - 3Under profitability (3) and cash position (2) , what are the 5 areas we look at?Profitability
- Gross Profit
- Operating Surplus
- Overheads
Cash Position
- Cash Flow
- Cash in bank - 4Under returns and gearing what do we look at?Returns
- ROE (gross profit / owners' equity)
- ROTA ( gp / total assets)
- COC (interest payment / loan)
Gearing
- LT debt and onwers equity - 5For product Finance what are the 5 categories we look to define when analysing the product performance?s1) Product Finances (profitability contribution, revenu contribution, marketing expenditure)
2) Market Environment (market structures, porters' 5 forces, product / diff matrix, plc and BCG, competitive positioning - price, diff, focus)
3) Internal Models (VC - Primary and Secondary , Core Competency)
4) Synergy ( econs of scope vs. econs of scale benfits)
5) Diversification (Growth Vector diversification matrix, routine vs. resource based)
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- Masters Strategic Planning Karteikarten am SP Flashcards Question 1 Structure , erstellt von Prashanth Martin am 12/08/2017.
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