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Strategic Analysis

329 resources created by 288 users

This Strategic Analysis page on GoConqr gathers community-made mind maps, flashcards, quizzes, notes and flowcharts on external and internal analysis, from PESTEL and Porter's Five Forces to SWOT and the value chain. It's built for university students revising strategy, and for teachers after ready-made material, with a few resources that suit school students too. There are over 300 resources here, including more than 200 mind maps, 20 flashcard decks and 5 quizzes. Pick a map, test yourself with a quiz, then make your own.

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Top Strategic Analysis resources

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Topics in Strategic Analysis

More Business administration and management (incl. project management) topics

About Strategic Analysis

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What this unit covers

Strategic Analysis sits in the Strategic Management strand of Business administration and management (incl. project management). The resources look at where a business stands and what shapes its choices. The note called Strategic Analysis opens with the basics: strategic decisions concern long-term direction, the scope of activities, competitive advantage and changes in the business environment.

External analysis

Many of the mind maps look outwards. Environmental Analysis deals with PESTEL and how it identifies opportunities and threats. Several maps cover Porter's Five Forces, including Porter 5 Forces, with its branches on supplier and buyer bargaining power. There is also a flashcard deck on strategic groups and industry structure, and case-based notes such as McDonald's Porter Five Forces and a map on Apple.

Internal analysis

Other resources turn to the organisation itself: resources, core competences, threshold and distinctive capabilities, and the value chain. The map Strategic Capabilties and the deck Value Chain Analysis are good places to look. SWOT and TOWS maps then bring the inside and outside views together.

A suggested order

  1. Read the note Strategic Analysis for the big picture.
  2. Open the map 3. Strategic Analysis to see how PESTEL, the Five Forces, capabilities and SWOT connect.
  3. Go through a flashcard deck on the Five Forces to fix the key terms.
  4. Try a quiz such as Concept 3 Practice Quiz or Lecture 3 and note what you missed.
  5. Return to the maps for those gaps.

Using quizzes and maps together

Maps show how ideas link; quizzes show what you can recall. Use a map first, close it, then take a quiz and compare. Teachers can set a map as a starting point for a seminar or pick a flowchart such as INTERNAL AND EXTERNAL ANALYSIS for discussion. When you are ready, build a map or deck of your own on a company you know.

Frequently asked questions

Which resource should I open first?

Start with the note called Strategic Analysis. It sets out what strategic decisions are about. Then open the mind map 3. Strategic Analysis, which links the external and internal tools in one view, before moving on to the flashcards and quizzes.

What do the mind maps on this page cover?

They cover external tools such as PESTEL and Porter's Five Forces, internal topics such as resources, competences and the value chain, and SWOT and TOWS. Some apply the ideas to real organisations, including Apple and a university college.

Are the resources free to use?

Yes. Every resource listed here is free to open, study and take, with no account needed. They were made by GoConqr users, not by GoConqr itself. A free account also saves your quiz scores and lets you make your own quizzes, maps, flashcards and notes.

Who is this page for?

Most of the material suits university students studying strategy, and teachers who want ready-made maps, notes and quizzes for classes. A small share is pitched at school level. Students can use it to revise models, and teachers to prepare discussion.

Which quizzes can I try?

There are 5 quizzes, including Concept 3 Practice Quiz, Lecture 3, Chapter 5 and SBL - Which Model?, a quiz on choosing between models. Use them after reading a map to see which tools you still mix up.

What if I can't find the case or model I need?

Try the neighbouring resources first, as many maps repeat the same models in different words. If something is still missing, you can make your own map, flashcard deck or note on it, then use it to revise.

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