Karteikarten
Chapter 10 Social Class
Karten in diesem Stapel (2)
- 1What is Social ClassIt is the division of members of a society into a hierarchy of distinct status classes. Social class is created by mindset of people, not by statistic.
It is commonly used for segmenting the market (psychographic segmentation)
Status is often associated with purchasing power. Acquisition of material goods for status purposes is one of the strongest measures of social success and achievement - 2The Measurement of Social Class1. Subject Measures (to judge themselves)
2. Reputational Measures (to judge others)
3. Objective Measures (using selected demographic or socioeconomic variables)
- Occupation
-Education
- Income
- Residence
- Possessions
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- Karteikarten am Chapter 10 Social Class, erstellt von IngIng Hon am 02/12/2014.
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- IngIng Hon
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