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- 1memory as a model
- 2basic memory process overviewencoding
storage
retrieval - 3encodingEncoding:
Information is entered in a way the memory system will recognize.
Incoming information that is associated with other stored information is easily encoded. - 4Memory Encoding: Marketing ImplicationsBrands that facilitate encoding via conceptual similarity between the brand name and the product/service offered tend to be more easily retained in memory than those brands that use more abstract names.
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- Karteikarten am Ohne Titel, erstellt von ericjordan92 am 27/09/2015.
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- ericjordan92
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