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BEM 314 chapter 15

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  1. 1Errors in survey research:1. Random sampling error
    2. Systematic error / Sample Bias
  2. 2Random sampling error:Statistical Fluctuation that occurs because of chance variation in the elements selected for a sample
    - Difference between sample result & census result conducted using identical procedures
  3. 3Systematic Error- "Non-sampling error"
    - Error resulting from some imperfect aspect of the research design = causes respondent error; or a mistake in the execution of the research
  4. 4Sample BiasPersistent tendency for sample results to deviate in one direction from the true value of the population parameter.
    1. Respondent error
    2. Administrative error
  5. 5Respondent errorA category of sample bias resulting from some respondent action or inaction such as non-response or response bias.
    -non-response
    -response bias
  6. 6Non-response error1. Non-respondents – aren’t contacted or refused to cooperate
    2. Refusals – unwilling to partake
    3. No contacts – not at home or inaccessible on 1st or 2nd contact
  7. 7Response BiasOccurs when respondents consciously or unconsciously answer questions with a certain slant that misrepresent the truth
    - Intentionally or unintentionally
  8. 8Types of reliability1. Stability reliability
    2. Representative reliability
    3. Equivalence reliability
  9. 91. Stability Reliability(test-retest) relates to whether or not the data collection instrument produces the same results over time.
  10. 102. Representative Reliabilitywhether or not the instrument produces same result when applied to different subgroups in a population
  11. 113. Equivalence Reliabilityrelates to whether or not when a lot of different items are used in a questionnaire, they all measure the phenomenon consistently (split-half method).
  12. 12—

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Karteikarten am BEM 314 chapter 15, erstellt von chelseaklokow am 16/05/2016.
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