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Media Studies Key Terms

Ellie Khanna Englisch 92 Karten

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  1. 1Action codeA narrative device by which a resolution is produced through action, e.g a shoot out
  2. 2Active audienceAn audience who responds to and interprets media texts in different ways and who actively engages with the messages
  3. 3AmericanisationThe influence the US has on cultures in other countries, such as their popular culture, cuisine, technology, business practices and political techniques
  4. 4AnchorageThe fixing or limiting of a particular set of meanings to an image, e.g the use of a caption beneath an image
  5. 5Anti-narrativeDescribes a text, which seeks deliberately to disrupt native flow in order to achieve a particular effect, such as the repetition of images or the disruption of a chronological sequence of events
  6. 6Apparently impossible positionsWhere the camera gives the view a view in the action from an unusual position
  7. 7AspirersPsychographic group who need to live up to the standards of the media
  8. 8Audio codesThe diegetic and non diegetic sound e.g dialogue and soundtrack that help establish genre
  9. 9Binary oppositionConflict that occurs in the narrative hat is caused by a series of opposing forces e.g good vs evil
  10. 10Body facismIntolerance of those of whose bodies do not conform to a particular view of what is desirable
  11. 11Body imageThe idea we have about our bodily-self that is constructed ad determined by a series of individual and socio-cultural factors
  12. 12Brand IndentityThe associations an audience makes with a brand
  13. 13BroadsheetA large rectangular newspaper such as the Daily Telegraph. Visually associated with serious journalism reporting important events at home and abroad. TA is upmarket professionals
  14. 14Camera angleThe viewpoint chosen to photograph a subject
  15. 15Camera movementAn actual or simulated movement relative to the subject by the camera (zoom, pan, tilt, follow)
  16. 16CensorshipThe practice of supressing a text or part of a text that is considered objectionable
  17. 17Chiaroscuro lightingLow-key lighting used to create areas of light and dark to suggest unease/tension within the scene
  18. 18Circular narrativeWhere the narrative starts at the end and then explores the action up to that point
  19. 19CliffhangerNarrative device used at the end of an episode where the narrative is left unresolved encouraging the audience to watch the next episode
  20. 20Close-upUsually defined as a shot framing the head from the neck up, sometimes with parts of the shoulder
  21. 21CodesRules or conventions by which signs are put together to create meaning
  22. 22ColloquialismA informal expression that is more often used in casual conversation that in formal speech or writing
  23. 23CopyThe writing on the media text
  24. 24Construct or constructionThe process by which a medai text is shaped and given meaning through a process that is subject to a a variety of decisions and is designed to keep the audience interested in the text
  25. 25ContextWhere the representation appears e.g the representation of young people may be different i a news bulletin compared to a comedy sitution
  26. 26Continuity system/continuity editingA system of editing generally used within mainstream cinema to cut seamless from one shot to another without calling attention to the editing. The system uses invisible editing, eye-line matches and cutting on action
  27. 27ConnotationThe meaning of a sign that is arrived though cultural experiences the reader brings to it
  28. 28Content analysisA method of collecting, collating and analysing large amounts of information about the content of media products
  29. 29ConventionA generally accepted custom or an established rule
  30. 30Cover linesUsed on the cover of a magazine, these suggest the content to the reader and often contain teasers and rhetorical questions
  31. 31Crane shotA shot in which the camera is mounted on a crane, to achieve striking height or aerial movement
  32. 32Critical acclaimQuotes from experts the audience will trust
  33. 33CultivationThe way in which the media influences our perception of the real world
  34. 34Cultural appropirationRefers to the adoption of specific elements of one culture by a different culture. Used to denote the use of cultural outsiders of a minority, oppressed cultures symbols or other cultural elements
  35. 35Cultural competenceThe cultural competence of the audience is the shared knowledge, related to their cultural understanding of that audience, meaning they will take pleasure from that text
  36. 36Cultural/media imperialismThe role the western capitalist media play in dominating third-world developing countries. The dominance of the west around the globe
  37. 37CutA clean break between consecutive shots
  38. 38DeconstructTo take apart, analyse or breakdown a media text into its component parts in order to understand ow its created
  39. 39DemographicsMeasurable characteristics of media consumers such as age, race, gender, education and income level
  40. 40DenotationWhat an image actually shows and which is immediately apparent as opposed to the assumptions an individual reader may make about it
  41. 41Depth of fieldThe distance between the objects nearest and furthest from the camera that will be in acceptably sharp focus
  42. 42DesensitisationSome theorists argue that the constant media diet of violence makes audiences less sensitive to real human suffereing
  43. 43Diegetic/non diegeticDiegetic sound comes from within the scene, Non diegetic sound is typically music or sound effects not generated in the filimic world but added to indicate characters state or mind or to generate an audience response
  44. 44DemonisationA negative representation often sensatonalised or reductionist which can create moral panics
  45. 45DiscourseA way of talking about things within a particular group, culture or society which shapes how we percieve the world
  46. 46DisequilibriumA disruption that occurs in the narrative to change/endanger the equilibrium (Todorov)
  47. 47DissolveFilm term for the transition between two images where one 'dissolves' into the next
  48. 48Dutch angle (canted angle)Camera angle in which the camera is tipped sideways so that the world of the film seems to have tipped over, and horizontal and vertical lines run diagonally within the frame
  49. 49EditingThe process by which shots are put together into sequences or scenes
  50. 50ElipsisWhere the sentences are incomplete and finish with a set of dots; the words need to be finished by the reader
  51. 51EncodingA process by which the media constructs messages
  52. 52Enigma codesA narrative device that teasers the audience by presenting a puzzle or riddle to be solved - leaves the audience with unanswered questions
  53. 53Establishing shotA shot which shows the environment in which the action will take place, usually early in the sequence
  54. 54EthinicityDefined by your cultural identity customs, dress food, etc. Ethnicity is based on a sense of place, ideology or religion
  55. 55EthnocentricWhere a media text is concerned with issues that are close to home
  56. 56Extreme close-upA shot filled by part of someones face
  57. 57Extreme long-shotA shot showing a scene from a great distance
  58. 58Eye-lineThe direction of the characters gaze
  59. 59FeminismMovements and ideas which advocate the rights of women to have equal opportunities to those possessed by men
  60. 60Film NoirA style rather than a genre of films made in the 1940's and 50's that had common cinematic features e.g low-key lighting, recogniseable character types and settings
  61. 61Femme fataleThe female character in Film Noir who was beautiful but deadly. Usually destroyed at the end of the film
  62. 62FlashbacksThe narrative jumps backwards in time giving the audience additional information, involving the audience with a character by seeing aspects of their past that may contribute to an understanding of the narrative
  63. 63Flexi-narrativeLayers of interweaving narratives which challenges audiences and keeps them intrigued
  64. 64Formulaic structureWhere the text has a clear structure that is recognisable within the genre and rarely changes
  65. 65GatekeepersThe people who determine what will be printed, broadcast, produced or consumed in the mass media
  66. 66GenreThe classifying of media texts into groups with similar characteristics
  67. 67GraphicsThe precise type of design e.g titles and credits
  68. 68Hand-held cameraType of camera movement where the camera is manually operated without fixed mounting. Produces irregular movement which often signify point of view
  69. 69Hard Sell'In your face' advertising - usually short, loud and clearly tell you the price of the product and where you can get it
  70. 70HegemonyThe concept used to describe how people are influenced into accepting the dominance of a power elite who imposes their will and worldview. Argued that the role of the media is to persuade it is in our best interests to accept the dominance
  71. 71HomogenousConsisting of parts or people which are similar to each other or are of the same type
  72. 72House styleRecognisable layout and design established through colour, font style, and the general look of the text
  73. 73High-angleA shot looking down on the action
  74. 74HybridMedia texts that incorporate features of more than one genre
  75. 75HyperboleOver-exaggerated language or action to create a dramatic effect
  76. 76Hypodermic needleThis suggests that the media 'inject' ideas into a passive audience
  77. 77HypermasculinityAn extreme version of masculinity where stereotypical traits of masculinity are shown in an exaggerated form
  78. 78IconA sign that works by resemblence
  79. 79IconographyThose particular signs that we associate with particular genres, such as physical attributes, dress of actors and the settings
  80. 80IdeologyA system of beliefs, which determine how power relations are organised within society. A shared set of ideas and values reinforced or challenged by the media
  81. 81ImperativeWords or phrases that contain a command word or order. The usually end with n exclamation mark
  82. 82IndexA sign that works by a relationship to the object or concept it refers to e.g smoke is the index of fire
  83. 83IntertextualityThe way in which texts refer to other media texts that producers assume audiences will recognise
  84. 84Jump cutA cut between two shots of the same object, characters or scene where the angle of the camera is less than 45 degrees
  85. 85LexisThe specific language used to engage an audience
  86. 86Linear narrativeA plot that moves forward in a straight line without flashbacks or digressions
  87. 87Low-angle shotA shot looking up at the action - can establish power relations
  88. 88MastheadThe name of the magazine, along with font style, may give clues to the genre
  89. 89Mark of qualityTo convince an audience that the product is credible
  90. 90Master shotA shot that allows all the action of a scene, usually cut together with other shots
  91. 91Media platformThis is a range of different ways of communicating e.g television, newspapers, internet
  92. 92Medium long shotNormally shows the human figure from the knees up

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Karteikarten am Media Studies Key Terms, erstellt von Ellie Khanna am 18/01/2017.
Erstellt von
Ellie Khanna
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