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ESSAY 1

Well being is an essential concept in understanding the "whole" person and is a key influence on how people respond to marketing messages. Critically analyse how the insights gained from consumer well-being models can enhance an understaning of consumer decision-making in an emerging country context.

2.1. Introduction: Summarise any well-known consumer decision-making model

Overview of consumer well-being models

Conclusion: Present your opinion on how knowledge of consumer well being may enrich consumer research in an emerging country context

EKB model of consumer decision making

Kilbourne looks at the way in which materialism can have a negative impact on individual well being, family structure, psychological functioning, as well as, life satisfaction.

problem recognition, search, alternative evaluation, purchase and outcomes

Rojas Life satisfaction and consumer well being are words that are synonymous with one another. Rojas explicates that finding models of consumer wellbeing that accurately compare individuals is a complex process due to the fact that individuals value different aspects of life satisfaction that are all interrelated, but difficult to compare.

Lee- consumer Well being models

The acquisition model

The possession model

The two factor model

The consumption process model

Sirgy (……..) highlights in his article that=at the following Macro measures are used to analyze consumer well being, The Better Business Bureau(BBB), Consumer Price Index(CPI), America's Consumer Satisfaction Index(ACSI), Total Consumption Expenditure Index(TCEI), and Overall Consumer Satisfaction Composite(OCSC).

The BBB complaint measure was analysed by Garret (….) to verify wether the stereotypical vulnerability characteristics had a positive or negative relationship to consumer complaints. These categories include, age, race, income and education, of the four categories only income showed to be positively correlated with consumer complaints.