Ohne Titel

Market research process

Problem Identification: Set out the problem accurately, so the right data can be found. Avoids unnecessary costs and time. " Why are our sales falling ?"

Research Objectives : Must align with the problem, achievable and provide info. "Why are consumer complaints increasing? "

Collect Data: First do secondary research ( from second hand sources, Google trends) , then do primary research ( Relates directly to the context of the business).