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Market Research

933 resources created by 807 users

This Market Research page on GoConqr gathers community-made mind maps, quizzes, flashcards and notes, from desk research and primary versus secondary research to sampling methods, questionnaire design and neuromarketing. It's built for university students and professional candidates, school students, and teachers after ready-made material. Everyone can practice defining research problems, choosing methods and reading market data. There are over 900 resources here, including more than 600 mind maps and more than 40 quizzes, from school business courses to university marketing classes. Pick a map, then test yourself with a quiz.

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Top Market Research resources

Quizzes

See all 46 quizzes

Mind maps

See all 700 mind maps

Flashcards

See all 134 flashcards

Flowcharts

See all 26 flowcharts

Notes

See all 23 notes

Slides

Topics in Market Research

Market Research Process94Market Research Methods and Types166Secondary Research and Data Sources24Qualitative Research Methods28Data Collection and Questionnaire Design27Sampling Methods10Neuromarketing5Marketing Information Systems30Market Research Data Analysis and Reporting12Market and Competitor Analysis18Market Size, Share and Demand Forecasting32Customer Needs and Consumer Insights19Market Segmentation and Customer Profiles16International Market Research11

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About Market Research

GoConqr Original

What this page covers

This unit is about how businesses find out what customers want and how a market behaves. Most of the resources are mind maps, so the page is strong on structure: types of research, sources of information and the steps of a research process. Flashcard decks, quizzes and notes sit alongside them.

Several maps are worth opening early. Desk Research splits sources into external ones, such as reports, newspapers and journals, and internal ones, such as a firm's own records. The map on primary and secondary research, and the advantages and disadvantages of each, sets the two approaches side by side. Marketing Information looks at customer insights and competitive intelligence. There is also a Porter's Five Forces map applied to Lidl.

Where to start

  1. Open the map on primary and secondary research to get the basic vocabulary.
  2. Move to Desk Research and then Sampling methods to see where data comes from and who is asked.
  3. Try the flashcards on survey research and questionnaire design, then the flashcard deck on the role of marketing research in management decision making.
  4. Take a quiz to see what stuck.

Using quizzes and maps together

Read a map first, then take a quiz on the same idea. The quiz Chapter 3: Test 1 - MKT 305 asks about the marketing research process, including its last step. The Chapter 9 multiple choice review compares interview types and online panels. After each quiz, go back to the map for any question you missed and add the point to your notes.

Some resources are written for university courses, and others for school business courses such as GCSE Business, IGCSE Business Studies, A-level Business and BTEC Business. Check the title and the first lines to see which suits you. Topics like Introduction to Neuromarketing offer a newer angle on how researchers study buyers.

Where it fits

This is the Market Research unit in the strand Understanding Markets and Customers, within the Marketing, advertising and sales subject. Teachers can use the maps as ready-made handouts or lesson starters.

Choose one map today, and finish with a short quiz.

Frequently asked questions

Which resource should I open first?

Start with the mind map on primary and secondary research and the advantages and disadvantages of each. It sets out the two main approaches in a single view. Then read the Desk Research map, which lists external and internal sources, and move on to a quiz.

What do the mind maps on this page cover?

They cover desk research, primary and secondary research, marketing information, sampling methods, forecasting trends and international marketing research. There is also a Porter's Five Forces map applied to Lidl, and many maps simply titled Market Research, made by different contributors.

Are the resources free to use?

Yes. Every resource listed here is free to open, study and take, with no account needed. They were made by GoConqr users, not by GoConqr, so styles and depth vary. Open a few on the same topic and compare them.

Which levels and exams do these resources suit?

Most are aimed at university students and professional candidates, with a good share for school students. Some mention GCSE Business, IGCSE Business Studies, A-level Business or BTEC Business. Many quizzes and flashcards come from university marketing courses, so check each title first.

Are there quizzes on specific research topics?

Yes. There are more than 40 quizzes, including ones on the marketing research process, interview types and online panels, and an Introduction to Neuromarketing quiz. Others are chapter tests and midterm reviews from marketing courses, handy for checking what you remember.

What if I can't find the topic I need?

Try a nearby title, since many resources are named Market Research or Marketing Research but cover different parts. A free account lets you make your own quizzes, mind maps, flashcards and notes to fill any gap.

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