Ohne Titel

Types of marketing in e-commerce

Neuromarketing

Content marketing

Sensory marketing

Marketing 4.0

Emotional marketing

Experience marketing​​​​​​

It is a discipline that studies and predicts the behaviors and reactions generated in the face of marketing practices. It is about the application of neuroscience technologies to marketing. Neuroscience is a field that tries to understand the functioning of the nervous system and its relationship with higher functions, such as memory, attention or emotions.

which is one of the comprising methods is; a marketing technique that aims to seduce the consumer by using his senses to influence his feelings and behavior. In sensory marketing, with various stimuli that are sent to five senses, consumer's emotional and behavioral orientations are studied to be affected.

These are messages built with the purpose of promoting emotions that generate favorable attitudes and actions towards the brand, as well as strengthening people's self-esteem, making them feel stronger, smarter, sophisticated, daring and even attractive.

It focuses on the customer himself and the experiences he obtains during the marketing and use of the product or service, also called the zero moment of purchase.

Its main objective is to generate trust and loyalty in the client, combining and integrating the best of the offline media of traditional marketing and the online interaction that digital marketing provides. The consumer is the one who will be in control. Now no one asks whether online or offline, but 360º strategies.

It is a technique based on the creation and distribution of relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of encouraging them to be future customers.

This strategy is based, therefore, on adding value to the user for free. It does not focus on making immediate purchases, but seeks to attract the user and develop a long-term relationship.