Store layout planning: planimetry and merchandising

PLANIMETRY

When larfe supermarkets, hypermarkets or malls decide to facilitate the display of their products and improve their image, they create very detailed plans to attract more customers. Not only plans are relevant here, but also the ways in wich goods are displayed.

ASPECTS

Visual merchandising

Store planning

There are many aspects to take into account such as color, signage, merchandise presentation, and window display among others

The space is the most limited and expensive aspect that the establishment has. Therefore, one of the main objetives of a person in charge is to take full advantage of every square meter in a proper distribution of products.

Aspects for layout stores

This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes

This factor refers to the customer's tracking through the store. To analyze if it has provieded comfort, segurity and enough space to move comfortably

This variable reers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations

This factor refers to

Loop or racetrack layout

Free Flow- layout

Free flow layout design store planogram

Designers may combine these layouts for getting a better flexibility or improving traffic flow. Also, these combinations could improve productivity, aesthetics, and visual effectiveness

Their purpose is to differentiate merchandise items, product categories and departaments. This is used in specialty stores

Loop or recetrack layout is useful for discount or departamental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

It consist in a linear sstem of shelving where fixtures can be arranged vertically or horizontaly for creating aisles throught the store.