Ohne Titel

Strategic analysis tools

SWOT

Specific and verifiable statements

use only

Strenghts

Opportunities

Weakness

Threats

PEST

Helps to understand

Identifies

assess

Politic world, social world, cultural enviroment, economic and techonologyc enviroment

Market growth and decline

Position, potential and direction

War games

Porter's five forces

Power in a business

Supplier

Buyer

Rivalry

Threat of substitution

Threat of new entry

allow to

Identify strenghts and position

Four corner's analysis

It focuses on

Analizing competitors

By using

Motivation

Management assumptions

Actions based on strategies

Capabilities

Value chain

Activities that creates value for the customer

Primary and support activities

Allocate cost for each activity

Critical activities for customer's satisfaction

Early warning systems

Detects and predicts important events

components

Market definition

Open systems

Filtering

Predictive intelligence

Communicating intelligence

Contingency planning

Cyclical process

Identifies weak points of the competition

Off-site venue

Mixed participants

Strategy changes

Role play

Carry out strategic decisions