94. People may care about time more than they care about money

Flussdiagrammknoten

• Study on Consumers Regarding Time and Money

• Take a 5 minute survey and earn a $10.00 gift card

• Spend $5.00 and earn a $10.00 gift card

• Out of a study of 100 people, 75% of people chose to take a survey to earn a gift card

• Out of a study of 100 people, 25% of people chose to spend money to receive a gift card

• Study shows that consumers would rather spend time than spend money to receive benefits. People value their time on a personal connection. When regarding time spent to complete a survey the survey is considered a personal connection between the consumer and the product.