SWOT Analysis

SWOT Analysis

1. WHAT IS A SWOT ANALYSIS AND WHY SHOULD YOU USE ONE?

   • SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T).

2. WHEN DO YOU USE SWOT?

   • It can offer helpful perspectives at any stage of an effort.

3. WHAT ARE THE ELEMENTS OF A SWOT ANALYSIS?

   • INTERNAL FACTORS: STRENGTHS AND WEAKNESSES (S, W)
     • Internal factors include your resources and experiences. General areas to consider: Human resources - staff, volunteers, board members, target population Physical resources - your location, building, equipment Financial - grants, funding agencies, other sources of income Activities and processes - programs you run, systems you employ Past experiences - building blocks for learning and success, your reputation in the community
       • Get information form outsiders perceive too
   • LISTING EXTERNAL FACTORS: OPPORTUNITIES AND THREATS (O, T)
     • Forces and facts that your group does not control include: Future trends in your field or the culture The economy - local, national, or international Funding sources - foundations, donors, legislatures Demographics - changes in the age, race, gender, culture of those you serve or in your area The physical environment (Is your building in a growing part of town? Is the bus company cutting routes?) Legislation (Do new federal requirements make your job harder...or easier?) Local, national or international events

4. HOW DO YOU CREATE A SWOT ANALYSIS?

   • Who: all stakeholders. When & Where: during a retreat or planning session. How: visit this link in order to see "Steps for conducting a SWOT analysis": http://ctb.ku.edu/en/table-of- contents/assessment/ assessing-community -needs-and-resources /swot-analysis/main

5. HOW DO YOU USE YOUR SWOT ANALYSIS?

   • 1. Identify the issues or problems you intend to change. 2. Set or reaffirm goals. 3. Create an action plan.

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