Target Audience

Target Audience

1. Aged between 15 and 65

   • Content Warnings
     • Strong language
     • Alcohol abuse
     • Drug abuse
     • "Viewer discretion is advised"

2. People who generally like to watch documentaries

3. FANS

   • GOODBYE SAILOR
     • "Fans" of Ollie*
       • Assuming these would be teenagers
     • "Fans" of Goodbye Sailor*
       • *ALL FICTIONAL
     • Blue Anchor Production's work*
   • OLLIE ROSE STORY
     • Fans of Asif Kapadia's (Ollie Rose Story director) work
     • Fans of Stan Lee's work
     • Fans of Steven Speilburg's work

4. DEMOGRAPHICS

   • Letters: E-B
     • E: Unemployed, students and casual workers
     • B: Creative and media people

5. PSYCHOGRAPHICS

   • Aspirers, Mainstreamer & Reformers
     • Aspirers: Seek status; materialistic and orientated to image and persona. Typically younger people
     • Reformers: Seek enlightenment; social awareness and independent judgement
     • Mainstreamers: Tend to be domestic; sentimental. The largest group

6. ITV audiences

7. Female

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