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1. "Helmholtz" theory

   • 1. Preparation
   • 2. Incubation
   • 3. Illumination

2. Idea

   • New combinations of elements
   • Having fun unleashes creativity
   • Set Goals
   • Be More like a Child
   • Gather The Information
   • Forget about it
   • Put the idea into action

3. Screw Up Your Courage

   • Everybody's Afraid
   • There are No Bad Ideas
   • You can always get another idea
   • Nobody's ever criticized for getting too many ideas
   • Getting an Idea is worth it

4. Rethink Your Thinking

   • Think Visually
   • Think Laterally
   • Don't assume boundaries that aren't there
   • Set some limits