Attitude

Attitude

1. Attitude formation

   • sources of attitude formation
     • personal experience
     • A primary source of attitudes
   • Role of personality factors
     • consumers with high need for cognition
     • innovativeness
     • situitional influnces
     • not permenant

2. Attitude model

   • Tri-components
     • conginations
     • Affective
     • conation

3. altering consumer attitude

   • changing beliefs about products
   • changing brand image
   • changing consumers beliefs