Target Market

Target Market

1. Adults

   • First Time Buyers
     • New Storage for their House
   • Workers
     • Office Storage
     • Portable Storage
   • Could be interested in specific design eras
     • Art Enthusiasts
     • Fashionable People

2. Elderly People

   • Interested in older design eras
     • Want furniture similar to their current furniture - from that era
     • Nostalgia
   • Have more disposable income available to spend
   • Buying less for practicality but more for the design

3. Families

   • Lots of requirements for storage
     • Toys
     • Schoolwork
     • Filing
   • Want to set up a nice family home
     • Designing in a specific design era
     • More attractive than plain furniture

4. Teenagers

   • Begin to gain interest in different design eras
     • Want to design their room accordingly
   • Want to have a fashionable room
     • Designs are more attractive than plain storage units
   • Lots of need for storage
     • Schoolwork
     • CDs/DVDs
     • Make Up/Jewellery