Markets, Segmentation, Targeting and Positioning
341 resources created by 305 users
This Markets, Segmentation, Targeting and Positioning page on GoConqr gathers community-made quizzes, mind maps, flashcards and notes, from the STP process and consumer segmentation to B2B buying behaviour. It's built for university students and professional candidates, school students and teachers after ready-made material. There are over 300 resources here, including more than 20 quizzes and over 240 mind maps, mostly at university level with some for school. Browse a few maps, then test yourself with a quiz.
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Top Markets, Segmentation, Targeting and Positioning resources
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55 questionsMercadeo Mercadeo Testbank: Marketing an introduction 12e Cap 6
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58 cardsB2B Marketing - part 1 B2C Marketing General definition
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11 cardsMarketing Segmentation, Targeting and Positioning Define Market segmentation
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35 questionsChapter 6 Business Markets and Business Buyer Behavior
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75 questionsSMP2 Strategic Media Planning Test 2 Quiz
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69 questionsMarketing Chapter 3 Quiz The business world has seen an explosion of
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85 cardsMKTG TEST 2
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Mind map Market Segementation
Quizzes
See all 24 quizzes-
55 questionsMercadeo Mercadeo Testbank: Marketing an introduction 12e Cap 6
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35 questionsChapter 6 Business Markets and Business Buyer Behavior
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75 questionsSMP2 Strategic Media Planning Test 2 Quiz
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69 questionsMarketing Chapter 3 Quiz The business world has seen an explosion of
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35 questionsChapter 5 Consumer Markets and Consumer Buyer Behavior
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30 questionschapter 5: targeting a market an example of a business opportunity might be
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11 questionsTXMD 1170 Chapter 2
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13 questionsChapter 9 What are the major segmentation variables for consumer markets?
Mind maps
See all 265 mind mapsFlashcards
See all 35 flashcards-
58 cardsB2B Marketing - part 1 B2C Marketing General definition
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11 cardsMarketing Segmentation, Targeting and Positioning Define Market segmentation
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85 cardsMKTG TEST 2
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38 cards4 Segmentation and Positioning What are the benefits of segmentation?
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27 cardsMKT Ch. 9 (Test 2) What are Market Segments?
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19 cardsMarketing Chapter 8
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15 cardsSales Mgmt Chap 1 Role of Purchasing Agents
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10 cardsConsumer Behaviour Chapter 2 Market Segmentation
Flowcharts
Notes
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B2B Basics Definition The term business marketing is used to describe the marketing activities of any kind of organisation which has exchange relationshups with other organisations or businesses (Turnbull 1994 in Ellis) &n...
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n - created from Mind Map 1.Definition 2. Steps in the Target Marketing Process 3. Types of Segmentation
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Untitled ‘Segmentation on your most loved brand’ In this assignment, you will use the brand you have chosen in your first assignment to work fully on segmentation of the brand’s target. The key question you will need to answer...
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Enter text here - created from Mind Map NECCESITY DESSIRE DEMANDS
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Segmentation - created from Mind Map Psychographic Geographic Demographic
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Customer types - creado desde un Mapa Mental Potenciales Real The one who receives good offers
Slides
Topics in Markets, Segmentation, Targeting and Positioning
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About Markets, Segmentation, Targeting and Positioning
GoConqr OriginalWhat this page covers
The resources here centre on segmentation, targeting and positioning, often shortened to STP. You will find over 240 mind maps, more than 30 flashcard decks and over 20 quizzes, plus a few notes, flowcharts and a slide set. All were made by GoConqr users.
Where to start
Begin with the mind map Market Segementation. It sets out the STP process, the benefits of segmentation and how brand positioning fits in. Then open Segmentation Consumer Markets, which breaks segmentation into geographic and demographic types, with examples such as age, family size, income and occupation.
- Read Market segmentation and positioning for the concept and the difference between differentiation and segmentation.
- Look at Customer Segmentation to see how demand links to age.
- Use Target Market for worked examples of who a business might aim at, such as first-time buyers or art enthusiasts.
Flashcards and B2B
The deck Marketing Segmentation, Targeting and Positioning asks you to define market segmentation, name the three sectors of customer segmentation and give examples of behavioural and psychographic variables. For business markets, try B2B Marketing - part 1, which sets out general, business and technical definitions of B2C and B2B marketing. The deck MKTG 317 - Chapter 6 covers the roles of the B2B buying centre.
Using quizzes with maps
Read a map first, then take a quiz to see what stuck. The quiz Mercadeo, for example, asks about evaluating the attractiveness of market segments and choosing which to enter. Note any gaps, go back to the matching map, then try again. Some quizzes are labelled by chapter, so check the wording suits your course. A few resources mention GCSE Business, and most of the page is aimed at university study.
Where it sits
This unit belongs to the strand Understanding Markets and Customers, within Marketing, advertising and sales. Choose one map or deck that matches your course and see how far you get, then add your own material if something is missing.
Frequently asked questions
Which resource should I open first?
The mind map Market Segementation is a good opening point because it covers the STP process, target markets, brand positioning and the benefits of segmenting. After that, the flashcard deck Marketing Segmentation, Targeting and Positioning lets you check your recall of definitions and variables.
What do the mind maps on this page cover?
There are over 240 of them. They cover the STP process, consumer segmentation by geography and demographics, customer segmentation by age, target market examples, psychographics and B2B segmentation. Some also look at critiques, such as the maps on what is wrong with segmentation.
Are the resources free to use?
Yes. Every resource listed here is free to open, study and take, with no account needed. They were made by GoConqr users rather than by GoConqr itself, so styles and depth vary. A free account saves your quiz scores and lets you make your own quizzes, maps, flashcards and notes.
Which levels do these resources suit?
Most are at university level, and some suit school students. The mix also includes material useful to professional candidates. At least one resource mentions GCSE Business. Check the title and content against your own course before relying on a deck or quiz.
Is there anything on business-to-business marketing?
Yes. The flashcard decks B2B Marketing - part 1 and B2B Marketing - part 2 cover definitions, while MKTG 317 - Chapter 6 looks at business markets and the buying centre. There is also a flowchart on customer segmentation in business-to-business markets.
What if the topic I need is missing?
Look through the other formats first, since a topic may appear as a map rather than a quiz. If nothing fits, you can build your own flashcards, mind maps or quizzes from a map you like, then use them for revision.