Six Stimuli

Six Stimuli

1. Self-centered

   • Talk to the customer about something that really interests him if we want him to buy us something

2. Contrast

   • Transmit messages that are differentiate from the rest so that call attention.

3. Tangible entrance

   • The primitive brain is not going to make a decision if it does not understand the message we send it.

4. The beginning and the end

   • capture attention during the whole process
   • It is important that the brain is present because if not, it will not make decisions.

5. Visual stimuli

   • Work exclusively with images.
     • It is very important to resort to the visual aspect to reach it.

6. Emotion

   • To reach the primitive brain it is essential to excite the consumer.

Bilder und Dateien der Mindmap