Methodology

Methodology

1. Quantitative Methods

   • SEM Baumgartner & Homburg, 1996
   • Multiple Regression Models Irwin & McClelland 2001
   • Experiments Field & Hole, 2003
   • Validity Cook & Campbell 1979
   • Question wording, format and context Schwarz 1999
   • Construct Indicators Jarvis, McKenzie & Podsakoof 2003
   • Instrument Desgin Harkness et al 2010
   • Moderator vs Mediator variables Baron & Kenny 1986
   • Social Network Analysis Borgatti et al 2009
   • Reliability Guidelines Nunnally 1978

2. Qualitative Methods

   • Grounded Theory & Extended Case Method TAvory & Timmermans, 2009
   • Case Method Baxter & JAck 2008

3. Both Methods

   • Social Desirable Response Steenkamp, Dejong & Baumgartner 2010
   • Iterative Group Translation Douglas & Craig 2007
   • Methodological Fit Edmonson & McManus 2007