Face Negotiation Theory

Face Negotiation Theory

1. Ting-Toomey's

2. Affects conflict behaviour because of its implications for face

   • Face represents an individuals claimed positive self image
     • relevant to all cultures but varys to degrees

3. Facework refers to the specific strategies we use to save our own or another persons face

   • How people 'do' facework varies between cultures
     • People from INDIVIDUALISTIC societies tend to be more concerned with saving their OWN face than somebody elses
       • tend to be more direct conflict management styles
     • Collectivistic societies more concerned with preserving group harmony and saving the OTHER persons face during conflict
       • may use indirect approach, protecting the other persons face
   • influences conflict styles