INTRODUCTION TO GAMIFICATION

INTRODUCTION TO GAMIFICATION

1. What is Gamification?

   • Definition
     • Gamification is the use of game elements
   • Game or Gamification?
     • Games
       • characterized
         • rules,
         • meaningful choices
         • restrictions,
     • Toys
       • They offer
         • experience
         • instead of using just parts of games.
     • Playful design
       • Fun is the most important element
     • Gamification
   • examples of Gamification
     • Foursquare
       • that users share their location
         • with their friends regular basis
     • Amazon.com
     • LinkedIn
       • Their ad inventory can be sold for a higher price
       • it important for LinkedIn to know their users very well
   • Gamification and website optimization

2. What can Gamification be used for?

   • Promotion
   • Employee productivity
     • Nitro for Salesforce
     • Work.com
   • Behaviour change
     • Foodzy – Healthy living
     • UWV – Finding a job
     • The Speed Camera Lottery
   • Loyalty
   • Education
     • Classroom Game Design by Paul Andersen
     • Codecademy

3. Gamification Design Framework

4. What’s so engaging about games?

   • business objectives
   • Delineate target behaviour
   • Describe the players
   • Devise the activity loops
     • Engagement loops
       • Motivation
       • Action 3
       • Feedback
     • Onboarding and progression loops
       • Onboarding
       • Progression loops
   • Don’t forget the fun
     • 4 sorts of fun
       • Hard fun
       • Easy fun
       • Serious fun (Altered states)
       • People fun
     • Encouraging fun
       • Desing
       • Language
       • Humour
       • Social Iteractions
   • Game elements
     • Dynamics
     • Mechanics
     • Components

5. Rewards

   • Overjustification
   • SAPS model