The Consumer’s Buying System

The Consumer’s Buying System

1. In today’s technologically connected world, the buying process for most products and brands has become more complex.

   • It’s the total process of buying and using a brand - from the very first ideas about it, to the actual purchase, to using it and beginning the process of buying again.
     • Is a crucial starting point for any planning process. It is a core part of the Discovery stage.

2. Key stages of the purchase journey

   • Trigger
   • Consider
   • Search
   • Choose
   • Buy
   • Experience