Amazon

Amazon

1. VALUE PROPOSITION

   • You can find different category of products and many options, they include sales and deals everyday, allow you to personalize your experience by managing your payments and shipping. If you want, make it more exclusive with the fastest shipping and extra services when paying Prime membership.

2. REVENUE MODEL

   • They have different ways, directly selling their brand, selling other brands with a monthly fee, individuals selling through them paying per item sold, selling sponsors and their optional membership.

3. MARKET OPPORTUNITY

   • Their reach is wolrdwide, with 13 market places they sell to 180+ countries.

4. COMPETITIVE ENVIRONMENT

   • As they are a wolrdwide company their competition is different national e-commerce sites and others with international presence like them, for example eBay, MercardoLibre, Walmart, etc.

5. MARKET STRATEGY

   • They target their costumers by having a big online presence, they appear in Google, have ads on Facebook, etc. When you click on their page, lots of promotions and options pop up and let the costumer have a complete shopping experience, mostly personalized and target certain individuals, shows you what most likely you want to buy or add depeding on your searches. For their other services, they let you have a free trail to get to know it.

6. ORGANIZATIONAL DEVELOPMENT

   • They have a lot of areas: general executives, advertising, costumer service, web services , e-commerce, business & corporate, finance, operations, HR, legal, retail, transportation and because of their different products and services there's also areas for Alexa, books, digital entertainment, Kindle, video and their community areas like foundatons and student programs.

7. MANAGEMENT TEAM CAPABILITIES

   • Besides having technical knowledge of their areas, they have to know to think outside the box, be willing to evolutionate with the technology and stay up to date. Think about the costumer and the best experience they can provide. Stay in contact with their community. Being able to understand and solve problems, work pretty great in teams, leadership.

8. COMPETITIVE ADVANTAGE

   • As a brand, their own products are high quality and cheaper than their similiars, they offer great and fast shipping even in 1 day. They offer more benefits with their membership, like music or movies.

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