E-commerce

What this page covers

The resources here are about buying and selling online. Most are mind maps, so you can see a topic laid out in one view. Some cover definitions, advantages and disadvantages. Others look at revenue models, strategy, online advertising, keywords and factors in page design. A few look at companies such as Amazon and eBay.

Where to start

Begin with a broad mind map. The map called Ecommerce sets out a definition, who is involved, and the advantages and disadvantages. Online Shopping looks at the customer side, including shipping fees and deals. Then move to The Impact of E-Commerce on Different Stakeholders Groups, which looks at the effect on customers and consumers.

Once the basics feel familiar, choose a narrower topic:

• Revenue Models in ecommerce and E-commerce strategy for how online businesses plan and earn.
• Online advertising and Keywords for reaching customers.
• Factors in page design for how a site is laid out.

Using quizzes, maps and flashcards together

Read a map first, then take a quiz to see what stuck. Retail E-Commerce Quiz asks about customer service, such as how quickly people expect a reply to a complaint on social media. Chapter 4 E-commerce Quiz Multiple Choice asks about management challenges and the main steps in building a system. Where you miss a question, go back to the matching map.

The flashcard deck titled E-Commerce is useful for security vocabulary: phishing, hacking, encryption, SSL/TLS and firewalls. Flashcards suit short, repeated sessions.

Where this unit sits

This unit belongs to the Digital Marketing and E-commerce strand in the Marketing, advertising and sales subject. Some resources mention A-level Business and GCSE Business Studies, while many others read like university course material, such as lecture slide sets.

Choose a map that matches what you are studying now, try a quiz, and then make your own notes or flashcards on the gaps you find.