The consumer and its attitudes

The consumer and its attitudes

1. Attitudes

   • The attitudes are a composite of consumer's
     • beliefs
     • feelings
     • behavioral

2. Unilateral and appeal

   • admits something negative about the sponsor brand

3. Negative experience about a product

   • Or positive experience about a product

4. Beliefs

   • positive
   • negative
   • neutral

5. Feelings about a Brand or object

6. Intention of conduct

   • To buy
   • Not buying

7. Atittude-behavior consistency

   • Social
   • Scarce resource to buy
   • Measureme problems