Planimetry

Planimetry

1. Is a measuring instrument used for planning physical areas to represent 3D spaces in 2D maps.

   • Made through
     • Planograms
       • Are schematic plans that shows how and where products should be located specifically on each shelf
   • How to do it?
     • Visual merchandising
       • Is a tool to achieve sales, targets and enhance merchandise on the floor. It is a mechanism to communicate with customers and influence their decisions to buy
         • Aspects to take into account
           • Color
           • Signage
           • Merchandise presentation
           • Window display
     • Store planning
       • Distribution of products on shelves must be made in accordance with the necessities and the store’s objectives.
         • Aspects to consider
           • Floor space
             • This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes.
           • Product placement
             • This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations.
           • Traffic flow
             • This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably.
             • Basic types
               • Grid layout
                 • It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
               • Loop or racetrack layout
                 • Is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
               • Free floww-layout
                 • It create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments. This is used in specialty stores.