Mindmap
Exposure, attention, perception
Inhalt der Mindmap
Exposure, attention, perception
Selective exposure
- Control exposure to marketing stimuli
Attracting attention
- - Personal relevant - Pleasant - Surprising - Easy to process
Threshold
- Weber's law
Attention
- - Limited - Selective - Can be divided
Comprehension
- Source identification
- Message comprehension
Bilder und Dateien der Mindmap
Informationen
- Beschreibung
- Decision Making in Marketing Mindmap am Exposure, attention, perception, erstellt von Linsey CHeng am 27/05/2019.
- Erstellt von
- Linsey CHeng · Mai 2019
- Aktualisiert
- 27 Mai 2019
- Aufrufe
- 0
- Bewertung
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