Process of

Process of

1. Buyer behavior decision

   • New product: A good, service, or idea that is perceived by some potential customers as new.
   • Consumer market: is the very system that allows us to purchase products, goods, and services
   • Business buyer behavior: is the buying behavior of organizations that buy goods and services for resale or to produce other goods and services.
   • Consumer buyer behavior :The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants.
   • New Task :is the one purchase decision that has not been done previously by the business as they did not have the need for a new product / task.

2. Buyer behavior unit

   • Attitude: A feeling of favorableness or unfavorableness that an individual has towards an object.
   • Motive (drive): A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
   • Culture: The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
   • Groups: Two or more people who interact to acomplish individual or mutual goals.
   • Opinion leader: person within a reference group who, because of special skills, knowledge, personality, or other characteristics, ecerts influence on others.
   • lifestyle: A person´s pattern of living as expressed in his or her activities, interest, and opinions.
   • perception: The process by which people select, organize, and interpret information to form a meaningful picture of the world.
   • Learning: Changes in an individual´s behavior arising from experience.
   • Belief: A descriptive thought that a person holds about something.