Buyer Behavior

Buyer Behavior

1. 1. Attitude

   • position or posture of the body appropriate to or expressive of an action

2. 2. Belief

   • an acceptance that a statement is true or that something exists.

3. Business buyer behavior

   • the intent and behaviour shown by companies and employees into making purchases for the organization.

4. Consumer buyer behavior

   • sum total of a consumer's attitudes, preferences, intentions, and decisions

5. 5. Consumer market

   • buyers who purchase goods and services for consumption rather than resale.

6. 6. Culture

   • the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

7. 7. Groups

   • people or things that are located close together

8. Opinion leaders

   • is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users

9. Percepcion

   • affected by advertising, reviews, public relations, social media, personal experiences

10. new task

    • New task purchase is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task.

11. new product

    • is a process of promoting and selling a product to a customer

12. Motive

    • buying motive relates to the feelings and emotion of people wich generates a desire to purchase

13. lyfestyle

    • Denoting advertising or products designed to appeal to a consumer by association with a desirable lifestyle

14. learning

    • Change in an individual´s behaviour arising from experience